Menuju Kepuasan Pelanggan Melalui Penciptaan Kualitas Pelayanan
Abstract
Orientasi perusahaan modern adalah menciptakan kepuasan bagi para pelanggan. Pelanggan-pelanggan yang puas akan memberikan loyalitas yang tinggi kepada perusahaan. Kepuasan pelanggan dapat dicapai melalui penciptaan pelayanan yang berkualitas tinggi, dalam hal kenyataan, janji, perhatian, empati, dan jaminan. Jika kepuasan pelanggan tinggi akan memberikan keuntungan dalam jangka panjang demi kelangsungan organisasi.kualitas produk dan pelayanan, namun terdapat ruang untuk peningkatan dalam aspek logistik dan komunikasi. Temuan penelitian menegaskan pentingnya keaslian produk dan peran toko official store dalam membangun kepercayaan konsumen. Implikasi strategis dibahas untuk membantu pemilik bisnis mengoptimalkan kehadiran mereka di marketplace dan meningkatkan penjualan suku cadang heavy equipment.
Kata kunci: Kualitas Pelayanan,Kepuasan Pelanggan
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HUMANIS (Humanities, Management and Science Proceedings) is a national peer reviewed and open access journal that publishes significant and important research from all area of agroindustry.
This journal provides immediate open access to its content that making research publish in this journal freely available to the public that supports a greater exchange of knowledge.
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