Review Kajian Literatur Implementasi Corporate Social Responsibility (Csr) Selama Masa Pandemi Covid-19
Abstract
Krisis global yang di hadapi dunia sejak akhir tahun 2019 yaitu Pandemi Covid-19 memberikan dampak terhadap berbagai aspek termasuk ekonomi, social dan kesehatan masyarakat. Di tengah krisis peran corporate social responsibility (CSR) sebagai perusahaan yang berkontribusi pada pembangunan berkelanjutan dengan memperhatikan kesejahteraan sosial, ekonomi, dan lingkungan dalam operasional bisnis semakin menjadi krusial. Pada penelitian ini menggunakan metode penelitian kualitatif dan pendekatan deskriptif. Teknik analisis yang diadopsi dalam penelitian ini adalah melalui p endekatan studi pustaka dari berbagai penelitian dengan hasil bahwa perusahaan-perusahaan di Indonesia, baik BUMN maupun swasta, berusaha maksimal untuk tetap melaksanakan CSR meski menghadapi hambatan yang signifikan. Fokus CSR pada bantuan medis, edukasi, dan peningkatan kapasitas masyarakat menjadi kunci utama. Kolaborasi dengan pemerintah dan pihak lain juga sangat penting untuk mencapai hasil yang optimal. Meskipun ada kendala dan tantangan, banyak perusahaan yang berhasil menunjukkan komitmen sosial mereka dan memberikan dampak positif bagi masyarakat selama pandemi.
Kata Kunci : Pandemi, covid-19, CSR.
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HUMANIS (Humanities, Management and Science Proceedings) is a national peer reviewed and open access journal that publishes significant and important research from all area of agroindustry.
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