Pengaruh Pelayanan Prima Terhadap Kepuasan Pelanggan Di Lapo “Toba Nauli”
Abstract
Penelitian ini bertujuan untuk mengetahui pengaruh pelayanan prima terhadap kepuasan pelanggan di LAPO “TOBA NAULI”. Metode penelitian yang digunakan dalam penelitian ini adalah metode kuantitatif. Teknik pengumpulan data menggunakan studi pustaka, observasi, dan kuesioner. Sedangkan teknik analisis data menggunakan uji validitas, realibilitas, koefisien korelasi, koefisien determinasi, uji hipotesis dengan alat bantu berupa Microsoft Excel 2010 dan SPSS 20 for windows. Berdasarkan hasil penelitian diketahui nilai sig. (2 tailed) sebesar 0.000, karena nilai sig. (2 tailed) < 0.005 maka artinya terdapat hubungan yang signifikan antara Variabel Pelayanan Prima (X) dengan Variabel Kepuasan Pelanggan (Y). Dari hasil output SPSS diperoleh angka koefisien korelasi sebesar 0.781 artinya tingkat hubungan pengaruh Variabel Pelayanan Prima (X) terhadap Variabel Kepuasan Pelanggan (Y) adalah kuat. Nilai koefisien determinasi sebesar 0,611 atau 61,1 % memiliki arti yaitu Variabel Y (Kepuasan Pelanggan) di LAPO “TOBA NAULI” dipengaruhi oleh Variabel X (Pelayanan Prima) sebesar 61,1%, adapun sisanya yakni 39% dipengaruhi oleh variabel lain yang tidak diteliti oleh penulis.
Kata Kunci: Pelayanan Prima; Kepuasan pelanggan
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HUMANIS (Humanities, Management and Science Proceedings) is a national peer reviewed and open access journal that publishes significant and important research from all area of agroindustry.
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