OPTIMALISASI WHATSAPP BUSINESS SEBAGAI SARANA PEMASARAN BAGI UMKM BOJONGSARI DI KELURAHAN BOJONGSARI
Abstract
Abstract. Tujuan kegiatan ini adalah untuk Meningkatkan pemahaman pelaku UMKM mengenai fitur-fitur WhatsApp Business dan penerapannya dalam pemasaran, Mengidentifikasi serta mengatasi kendala yang dihadapi oleh pelaku UMKM dalam pemanfaatan WhatsApp Business dan Memberikan pelatihan dan pendampingan kepada pelaku UMKM agar dapat mengoptimalkan WhatsApp Business sebagai alat pemasaran yang efektif. Sedangkan metode yang digunakan dalam kegiatan Ini dengan menggunakan metode Ceramah/Presentasi, Metode Tanya Jawab, Sharing Session. Sedangkan hasil dari kegiatan ini adalah Hasil Dalam sosialisasi ini, para peserta akan diperkenalkan dengan manfaat nyata penggunaan WhatsApp Business dalam kegiatan pemasaran sehari-hari, disertai dengan praktik langsung agar dapat segera diterapkan pada usaha masing-masing. Dengan mengadopsi digitalisasi dan alat komunikasi modern, UMKM dapat lebih siap bersaing dan bertumbuh di tengah era ekonomi digital yang semakin dinamis.
Kata Kuci : Optimalisasi, Pemasaran, WA Bisnis
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HUMANIS (Humanities, Management and Science Proceedings) is a national peer reviewed and open access journal that publishes significant and important research from all area of agroindustry.
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