PENGUATAN MANAJEMEN SDM AKADEMIK DAN NON-AKADEMIK DI UNIVERSITAS PAMULANG UNTUK MENINGKATKAN KINERJA DAN DAYA SAING INSTITUSI DI ERA DIGITAL
Abstract
Abstrak: Sumber daya manusia (SDM) menjadi faktor kunci dalam pengembangan institusi pendidikan tinggi, khususnya dalam meningkatkan kualitas layanan, efektivitas pembelajaran, dan daya saing institusi di tengah tantangan era digital. Universitas Pamulang sebagai salah satu kampus swasta terbesar di Indonesia memiliki potensi besar dalam pengembangan SDM, baik akademik maupun non-akademik. Namun, dinamika kebutuhan kompetensi, kurangnya sistem penilaian kinerja berbasis digital, serta belum maksimalnya pengelolaan pengembangan karier menjadi isu strategis yang perlu direspon. Artikel ini bertujuan untuk menganalisis kondisi aktual pengelolaan SDM di Universitas Pamulang dan menyajikan strategi penguatan MSDM berbasis kompetensi, teknologi, dan perencanaan karier terintegrasi. Dengan metode deskriptif-konseptual, artikel ini merekomendasikan digitalisasi sistem HR, pelatihan berkelanjutan, dan pembentukan Lembaga Pengembangan SDM institusional.
Kata Kunci: Manajemen SDM, Pendidikan Tinggi, Kompetensi, Digitalisasi, Universitas Pamulang
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