STRATEGI PENGEMBANGAN LEMBAGA PELATIHAN KAMPUS UNIVERSITAS PAMULANG UNTUK MENINGKATKAN DAYA SAING MAHASISWA DI ERA DIGITAL
Abstract
Abstrak. Era transformasi digital telah mengubah secara signifikan kebutuhan kompetensi di berbagai industri, terutama dalam bidang pemasaran, di mana keterampilan digital marketing menjadi sangat penting. Namun, terdapat kesenjangan antara kurikulum akademik dan kebutuhan industri, termasuk di Universitas Pamulang. Tulisan konseptual ini mengusulkan pembentukan Lembaga Pelatihan Kampus yang fokus pada peningkatan kompetensi digital marketing mahasiswa. Lembaga ini beroperasi sebagai entitas non-akademik dengan program pelatihan praktik seperti mini bootcamp, webinar, video on demand (VoD), seminar tematik, dan sertifikasi. Pemateri berasal dari profesional berpengalaman, baik alumni maupun perusahaan multinasional. Inisiatif ini bertujuan memperkuat hard skill dan soft skill mahasiswa, meningkatkan daya saing lulusan di pasar kerja digital, serta menjadi sumber pendapatan non-akademik bagi universitas. Proposal ini dimaksudkan untuk membuka diskusi strategis di tingkat institusi dan industri dalam pengembangan pendidikan tinggi yang responsif terhadap era digital, khususnya di Universitas Pamulang.
Kata Kunci: Digital Marketing; Kompetensi Kerja; Lembaga Kampus; Pelatihan Mahasiswa; Sertifikasi Digital; Soft Skill
Downloads
Published
Issue
Section
License
Open Access
HUMANIS (Humanities, Management and Science Proceedings) is a national peer reviewed and open access journal that publishes significant and important research from all area of agroindustry.
This journal provides immediate open access to its content that making research publish in this journal freely available to the public that supports a greater exchange of knowledge.
Copyright
Submission of a manuscript implies that the submitted work has not been published before (except as part of a thesis or report, or abstract); that it is not under consideration for publication elsewhere; that its publication has been approved by all co-authors. If and when the manuscript is accepted for publication, the author(s) still hold the copyright and retain publishing rights without restrictions. Authors or others are allowed to multiply article as long as not for commercial purposes. For the new invention, authors are suggested to manage its patent before published. The license type is CC-BY-SA 4.0.
Disclaimer
No responsibility is assumed by publisher and co-publishers, nor by the editors for any injury and/or damage to persons or property as a result of any actual or alleged libelous statements, infringement of intellectual property or privacy rights, or products liability, whether resulting from negligence or otherwise, or from any use or operation of any ideas, instructions, procedures, products or methods contained in the material therein.
