TRANSFORMATIONAL LEADERSHIP SEBAGAI STRATEGI PENGUATAN UMKM DALAM MENGHADAPI ERA DIGITAL
Abstract
Abtrak Transformasi digital merupakan tantangan sekaligus peluang bagi UMKM di era modern. Namun, keberhasilan adaptasi digital sangat bergantung pada gaya kepemimpinan yang diterapkan. Penelitian ini bertujuan untuk merancang strategi peningkatan kompetensi kepemimpinan transformasional bagi pelaku UMKM sebagai katalisator dalam proses digitalisasi dan peningkatan kinerja. Melalui pendekatan Pengabdian Kepada Masyarakat (PKM), kegiatan pelatihan mencakup penguatan dimensi kepemimpinan transformasional seperti inspirasi motivasi, stimulasi intelektual, pertimbangan individual, dan pengaruh ideal. Hasil menunjukkan bahwa pendekatan kepemimpinan transformasional memberikan dampak signifikan terhadap peningkatan produktivitas, efisiensi operasional, serta kesiapan digital UMKM.
Keywords: Digital; Kepemimpinan Transformasional; Pelatihan; Soft Skills; UMKM
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HUMANIS (Humanities, Management and Science Proceedings) is a national peer reviewed and open access journal that publishes significant and important research from all area of agroindustry.
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