PENGARUH INOVASI DIGITAL DAN INOVASI PROSES TERHADAP KEUNGGULAN BERSAING MELALUI AGILITY ORGANISASI DI ERA EKONOMI DIGITAL
Abstract
Abstrak. Penelitian ini bertujuan untuk menganalisis pengaruh inovasi digital dan inovasi proses terhadap keunggulan bersaing dengan agility organisasi sebagai variabel mediasi. Metode yang digunakan adalah systematic literature review (SLR) dengan pendekatan kualitatif deskriptif. Kajian dilakukan terhadap publikasi tahun 2010 hingga 2024 yang relevan dengan topik inovasi, agility, dan keunggulan bersaing. Sumber data meliputi jurnal ilmiah bereputasi, laporan industri seperti e-Conomy SEA 2024, serta dokumen kebijakan digital Indonesia dari DINASTI dan CIPG. Hasil kajian menunjukkan bahwa organisasi yang berhasil mengadopsi inovasi digital dan memperbarui proses bisnis secara berkelanjutan cenderung memiliki agility organisasi yang tinggi. Agility organisasi berperan penting dalam menerjemahkan inovasi menjadi keunggulan bersaing yang berkelanjutan. Temuan ini memberikan kontribusi konseptual dalam literatur manajemen strategi dan memberikan arahan praktis bagi pengambil kebijakan organisasi di era digital.
Kata Kunci: Inovasi Digital; Inovasi Proses; Agility Organisasi; Keunggulan Bersaing; Ekonomi Digital.
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HUMANIS (Humanities, Management and Science Proceedings) is a national peer reviewed and open access journal that publishes significant and important research from all area of agroindustry.
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