META SEBAGAI EKOSISTEM MEDIA SOSIAL TERINTEGRASI: ANALISIS PENGARUH AKUISISI DAN SEGMENTASI DEMOGRAFIS PENGGUNA
Abstract
Abstrak: Penelitian ini bertujuan untuk menganalisis peran Meta sebagai ekosistem media sosial terintegrasi melalui pendekatan akuisisi platform (seperti Instagram, WhatsApp, dan Facebook) dan strategi segmentasi demografis pengguna. Penelitian ini menggabungkan metode studi pustaka dan analisis data sekunder dari laporan industri, penelitian ini menemukan bahwa integrasi antar platform meningkatkan efektivitas distribusi konten, personalisasi iklan, dan loyalitas pengguna. Selain itu, Meta secara aktif memanfaatkan perbedaan demografis untuk menyusun strategi pemasaran yang disesuaikan dengan karakteristik usia, preferensi komunikasi, dan perilaku digital. Temuan ini menunjukkan bahwa keberhasilan Meta tidak hanya bergantung pada dominasi teknologi, tetapi juga pada kecermatan dalam membaca dan membentuk perilaku pengguna lintas platform.
Kata Kunci: Meta, media sosial terintegrasi, akuisisi platform, segmentasi demografis, ekosistem digital.
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HUMANIS (Humanities, Management and Science Proceedings) is a national peer reviewed and open access journal that publishes significant and important research from all area of agroindustry.
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