ANALISIS IMPLEMENTASI STRATEGI DALAM MENGHADAPI ERA 5.0 MENGGUNAKAN MODEL SWOT PADA PT TELKOM INFRASTRUKTUR INDONESIA (STUDI KASUS WITEL BANTEN)
Abstract
Abstark: Era Society 5.0 menandai pergeseran besar dalam integrasi teknologi digital dengan sistem sosial dan bisnis yang berpusat pada manusia. Penelitian ini menganalisis strategi PT Telkom Infrastruktur Indonesia (Witel Banten) dalam merespons tantangan dan peluang era ini menggunakan analisis SWOT. Dengan pendekatan deskriptif kualitatif, data dikumpulkan melalui observasi langsung dan wawancara mendalam. Hasil penelitian menunjukkan bahwa perusahaan memiliki kekuatan dalam infrastruktur dan kompetensi SDM, namun pengambilan keputusan strategis masih dibatasi oleh sistem yang terpusat. Peluang terbesar terletak pada meningkatnya permintaan layanan digital pascapandemi dan potensi kolaborasi lintas sektor. Di sisi lain, ancaman datang dari persaingan yang semakin ketat dan risiko keamanan siber. Strategi perusahaan sudah mengacu pada kerangka 5 Bold Moves, tetapi diperlukan peningkatan koordinasi internal agar transformasi digital dapat berjalan berkelanjutan. Temuan ini diharapkan menjadi masukan strategis bagi manajemen dalam mengembangkan kebijakan adaptif di era digital.
Kata Kunci: Society 5.0, manajemen strategis, analisis SWOT, transformasi digital, Telkom Infrastruktur
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