INOVASI STRATEGI MANAJEMEN QELAS.ID UNTUK UNGGUL BERSAING DI ERA DIGITALISASI
Abstract
Abstrak. Di era Society 5.0 dengan mayoritas masyarakat super-cerdas (MSC) dengan memanfaatkan teknologi telah mengubah lanskap persaingan bisnis, menuntut perusahaan untuk berinovasi secara berkelanjutan. Artikel ini bertujuan untuk menganalisis strategi manajemen inovasi yang diterapkan oleh Qelas.Id, sebuah platform edutech lokal, dalam membangun keunggulan bersaing di tengah transformasi digital. Metode yang digunakan adalah studi kualitatifndengan pendekatan studi kasus. Data dikumpulkan melalui wawancara mendalam, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa Qelas.Id berhasil memanfaatkan kombinasi strategi inovasi produk, model bisnis digital, serta manajemen pengetahuan berbasis teknologi untuk menciptakan nilai tambah yang unik. Kesimpulan artikel menekankan pentingnya sinergi antara teknologi, manajemen inovasi, dan orientasi pasar dalam mencapai keunggulan kompetitif yang berkelanjutan.
Kata Kunci: Digital Marketing; manajemen inovasi, keunggulan bersaing, digitalisasi, edutech, Qelas.Id.
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HUMANIS (Humanities, Management and Science Proceedings) is a national peer reviewed and open access journal that publishes significant and important research from all area of agroindustry.
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