ANALISIS PERUSAHAAN TELKOMSEL DI ERA DIGITALISASI GLOBAL DAN PERSAINGAN INDUSTRI TELEKOMUNIKASI INDONESIA
Abstract
Abstrak. Penelitian ini menganalisis posisi strategis dan kinerja PT Telekomunikasi Selular (Telkomsel) di tengah gelombang digitalisasi global dan intensitas persaingan industri telekomunikasi di Indonesia. Dengan menggunakan pendekatan studi kasus dan analisis sekunder, makalah ini menguraikan adaptasi Telkomsel terhadap pergeseran preferensi konsumen ke layanan digital, persaingan harga yang ketat dari operator sejenis, serta implikasi teknologi 5G dan Internet of Things (IoT). Analisis SWOT yang komprehensif disajikan untuk mengidentifikasi kekuatan, kelemahan, peluang, dan ancaman yang relevan. Hasil penelitian menunjukkan bahwa Telkomsel mempertahankan dominasinya melalui keunggulan infrastruktur, diversifikasi layanan digital, dan strategi pemasaran yang adaptif. Namun, tantangan seperti perang harga, regulasi yang dinamis, dan kecepatan inovasi teknologi memerlukan respons strategis yang berkelanjutan. Prosiding ini diharapkan dapat memberikan wawasan kritis bagi akademisi, praktisi, dan pemangku kepentingan dalam memahami dinamika pasar telekomunikasi modern.
Kata Kunci: Telkomsel, Digitalisasi Global, Industri Telekomunikasi, Persaingan, Analisis SWOT, Strategi Perusahaan.
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