ANALISIS STRATEGI INOVASI UMKM UNTUK MEMBANGUN KEUNGGULAN BERSAING DI ERA DIGITAL: PENDEKATAN LITERATUR NARATIF
Abstract
Abstrak: Strategi inovasi memegang peranan penting dalam memperkuat daya saing usaha mikro, kecil, dan menengah (UMKM) di era digital, khususnya melalui penerapan tiga pendekatan yang saling terkait: inovasi disruptif, inovasi berkelanjutan, dan perbaikan berkelanjutan. Inovasi disruptif memungkinkan UMKM menciptakan pasar baru dengan solusi yang mudah diakses, terjangkau, dan relevan secara lokal. Inovasi berkelanjutan menekankan pengembangan produk, layanan, dan model bisnis secara berulang untuk mengimbangi permintaan konsumen yang terus berkembang. Sementara itu, perbaikan berkelanjutan berfungsi sebagai landasan untuk membangun efisiensi operasional dan menumbuhkan budaya inovasi. Integrasi strategi-strategi ini harus selaras secara kontekstual dengan kesiapan digital dan kapasitas sumber daya UMKM. Tinjauan pustaka naratif ini menawarkan wawasan konseptual dan praktis untuk kebijakan publik, dukungan kelembagaan, dan kolaborasi lintas sektor untuk membangun ekosistem inovasi digital yang inklusif dan tangguh bagi UMKM di Indonesia
Kata kunci: UMKM, strategi inovasi, inovasi disruptif, inovasi berkelanjutan, perbaikan berkelanjutan, transformasi digital, daya saing.
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HUMANIS (Humanities, Management and Science Proceedings) is a national peer reviewed and open access journal that publishes significant and important research from all area of agroindustry.
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