INOVASI STRATEGI PEMASARAN BERBASIS DIGITAL UNTUK MENINGKATKAN PENJUALAN
Abstract
Perkembangan teknologi digital telah membawa perubahan signifikan dalam dunia bisnis, khususnya dalam bidang pemasaran. Penelitian ini bertujuan untuk menganalisis dan mengembangkan inovasi strategi pemasaran berbasis digital guna meningkatkan penjualan produk atau jasa Perusahaan. Melalui pendekatan kualitatif dan studi literatur, penelitian ini mengidentifikasi berbagai strategi pemasaran digital seperti pemanfaatan media sosial, optimasilsasi mesin pencari (SEO), pemasaran konten, serta menggunakan data analitik pelanggan. Hasil penelitian menunjukan bahwa penerapan strategi digital yang inovatif dapat meningkatkan jangkauan pasar, keterlibatan pelanggan, dan konversi penjualan secara signifikan. Kesimpulan dari penelitian ini menegaskan pentingnya adaptasi terhadap tren digital serta pengembangan strategi yang kreaktif dan berbasis data untuk mencapai keunggulan kompetitif dan pertumbuhan penjualan yang berkelanjatan.
Kata kunci : Analitik Data; Inovasi; Media Sosial; Peningkatan Penjualan; Strategi
Pemasaran Digital.
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HUMANIS (Humanities, Management and Science Proceedings) is a national peer reviewed and open access journal that publishes significant and important research from all area of agroindustry.
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