TRANSFORMASI DIGITAL DAN MANAJEMEN INOVASI: MENCAPAI KEUNGULAN KOMPETITIF DI ERA DISRUPSI
Abstract
Era digital menuntut organisasi untuk terus berinovasi dalam strategi manajemen guna mempertahankan dan memperkuat keunggulan bersaing. Makalah ini membahas bagaimana transformasi digital, open innovation, kapabilitas dinamis, dan pengambilan keputusan berbasis data menjadi elemen
kunci dalam menciptakan daya saing berkelanjutan. Studi ini menggunakan pendekatan literatur komparatif dari jurnal dan artikel terpercaya seperti ResearchGate, MDPI, Deloitte, dan Financial Times. Hasil analisis menunjukkan bahwa integrasi teknologi digital, kepemimpinan strategis, serta budaya inovatif memiliki peran krusial dalam meningkatkan performa organisasi. Model konseptual yang disusun menyoroti hubungan antara strategi digital, kapabilitas organisasi, dan keunggulan kompetitif yang diperkuat oleh dukungan budaya serta knowledge management. Penelitian ini memberikan implikasi praktis bagi manajer dan rekomendasi kebijakan untuk mendukung transformasi digital, khususnya bagi sektor UKM.
Kata kunci: Transformasi Digital, Manajemen Inovasi, Keunggulan Bersaing, Pengambilan Keputusan Berbasis Data, Kapabilitas Dinamis, Kepemimpinan dan Budaya, Inovasi Terbuka, UKM, Manajemen Strategis
Downloads
Published
Issue
Section
License
Open Access
HUMANIS (Humanities, Management and Science Proceedings) is a national peer reviewed and open access journal that publishes significant and important research from all area of agroindustry.
This journal provides immediate open access to its content that making research publish in this journal freely available to the public that supports a greater exchange of knowledge.
Copyright
Submission of a manuscript implies that the submitted work has not been published before (except as part of a thesis or report, or abstract); that it is not under consideration for publication elsewhere; that its publication has been approved by all co-authors. If and when the manuscript is accepted for publication, the author(s) still hold the copyright and retain publishing rights without restrictions. Authors or others are allowed to multiply article as long as not for commercial purposes. For the new invention, authors are suggested to manage its patent before published. The license type is CC-BY-SA 4.0.
Disclaimer
No responsibility is assumed by publisher and co-publishers, nor by the editors for any injury and/or damage to persons or property as a result of any actual or alleged libelous statements, infringement of intellectual property or privacy rights, or products liability, whether resulting from negligence or otherwise, or from any use or operation of any ideas, instructions, procedures, products or methods contained in the material therein.
