STRATEGI MANAJEMEN INOVASI UNTUK MEMBANGUNG KEUNGGULAN BERSAING DI ERA DIGITAL
Abstract
Di era digital yang berkembang pesat, perusahaan dituntut untuk terus berinovasi guna mempertahankan dan meningkatkan keunggulan bersaing. Strategi manajemen inovasi menjadi kunci penting dalam menghadapi disrupsi teknologi dan perubahan perilaku konsumen. Artikel ini bertujuan untuk
mengkaji berbagai strategi manajemen inovasi yang dapat diterapkan perusahaan untuk membangun keunggulan bersaing secara berkelanjutan. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan studi literatur dari berbagai sumber ilmiah. Hasil menunjukkan bahwa perusahaan yang berhasil mengintegrasikan inovasi digital ke dalam model bisnis mereka cenderung lebih adaptif, responsif terhadap pasar, dan mampu menciptakan nilai yang lebih tinggi bagi pelanggan.
Kata kunci: Strategi, Inovasi, Manajemen
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HUMANIS (Humanities, Management and Science Proceedings) is a national peer reviewed and open access journal that publishes significant and important research from all area of agroindustry.
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