STRATEGI MANAJEMEN INOVASI DALAM MENINGKATKAN DAYA SAING PERUSAHAAN DI ERA DIGITAL
Abstract
Penelitian ini mengulas pendekatan manajerial dalam mengelola inovasi sebagai strategi untuk memperkuat posisi kompetitif perusahaan di era digital. Dengan menggunakan metode kualitatif deskriptif, studi ini mengkaji praktik inovasi di sejumlah perusahaan Indonesia yang telah menjalankan transformasi digital. Wawancara mendalam dengan para pengambil kebijakan dan telaah dokumen perusahaan menjadi sumber utama data. Hasil menunjukkan bahwa perusahaan yang mampu memanfaatkan teknologi digital secara optimal—seperti analitik data, kecerdasan buatan, dan sistem berbasis cloud—lebih adaptif dalam menghadapi perubahan pasar. Keunggulan kompetitif dicapai melalui kombinasi struktur organisasi yang lentur, kepemimpinan visioner, serta kolaborasi eksternal yang strategis. Penelitian ini menekankan pentingnya budaya organisasi yang mendukung pembelajaran cepat dan eksperimen untuk menjaga inovasi tetap berkelanjutan.
Kata kunci : Adaptasi digital; Keunggulan kompetitif; Strategi inovatif; Struktur agile; Kolaborasi terbuka
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HUMANIS (Humanities, Management and Science Proceedings) is a national peer reviewed and open access journal that publishes significant and important research from all area of agroindustry.
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