Implementation of Green HRM and Ethical Talent Development in the Automotive After-Sales Sector in Indonesia: A Step Toward Environmentally Friendly Production and Integrity-Based Human Resources
Abstract
This study aims to examine the implementation of Green Human Resource Management (Green HRM) and ethical talent development in Indonesia’s automotive after-sales sector as a strategic response to the growing demand for environmentally responsible business practices. The main problem identified is the lack of alignment between environmental awareness and employee integrity in operational activities. The study uses a qualitative descriptive method with case studies in several major automotive service centers as data objects. The analysis explores how Green HRM practices, including eco-oriented recruitment, green training, and sustainable performance evaluation, integrate with ethical principles in talent development. The results show that this integration enhances environmental performance, operational efficiency, and employee commitment, while strengthening corporate reputation and customer trust. Data were obtained through interviews and document analysis conducted in selected automotive service centers to support the qualitative findings The study concludes that implementing Green HRM with ethical values is an effective solution for building a sustainable and integrity-based human resource system in the automotive after-sales industry.
Keywords: after-sales service; automotive industry; ethical talent development; Green HRM; sustainability.
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HUMANIS (Humanities, Management and Science Proceedings) is a national peer reviewed and open access journal that publishes significant and important research from all area of agroindustry.
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