The Power of Rhetoric in Green HRM and Ethical Talent Development: Engaging Generation Z for Suistainable Success
Abstract
This study explores the strategic role of rhetoric in enhancing Green Human Resource Management (GHRM) practices and ethical talent development to effectively engage Generation Z in achieving sustainable organizational success. Using a systematic literature review of twelve journal articles published within the last five years, this research synthesizes key theoretical perspectives related to rhetorical communication, green HR practices, ethical talent development, and the work values of Generation Z. The findings demonstrate that rhetoric in the form of ethos, pathos, and logos serves as a persuasive instrument that shapes perceptions, builds trust, and strengthens commitment toward environmental and ethical values. Effective rhetorical strategies enable leaders to align employee motivation with the organization’s sustainability agenda. Given Gen Z’s preference for transparency, social responsibility, and meaningful work, rhetorical communication becomes essential in fostering engagement and long-term participation in green initiatives. The study concludes that integrating rhetoric into HRM practices reinforces employee engagement, supports ethical workplace culture, and accelerates the adoption of sustainable initiatives across organization.
Keywords: The Power of Rhetoric In Green HRM And Ethical Talent Development: Engaging Generation Z For Sustainable Success
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HUMANIS (Humanities, Management and Science Proceedings) is a national peer reviewed and open access journal that publishes significant and important research from all area of agroindustry.
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