Segari’s E-Grocer Model: Optimizing Farmer And Consumer Benefits Through Digital Transformation
Abstract
. Digital transformation in Indonesia’s agribusiness sector offers substantial opportunities to resolve persistent structural inefficiencies, especially those arising from elongated supply chains that depress farm-gate prices while inflating consumer costs. Segari’s e-grocer model represents a technological innovation that streamlines distribution through a platform-to-consumer architecture supported by digital infrastructure and dark store fulfillment. This study provides a comprehensive assessment of how Segari’s business model enhances farmers’ economic outcomes and creates value for consumers within a digitized food supply chain environment. A Systematic Literature Review (SLR) was conducted on publications from 2019 to 2025 using Google Scholar, Scopus, ScienceDirect, SINTA, and Portal Garuda. Ten DOI-indexed articles met the inclusion criteria after sequential screening of titles, abstracts, and full texts. Data were analyzed through thematic extraction, conceptual categorization, and narrative synthesis guided by PRISMA protocols to ensure methodological rigor and transparency.The review finds that Segari’s disintermediation mechanism enables farmers to secure 15–30% higher selling prices, access more stable urban markets, and utilize data-driven feedback for quality improvement. Consumers benefit from superior product freshness, competitive pricing, and enhanced service reliability enabled by real-time tracking and technology-supported logistics. Furthermore, the adoption of digital traceability strengthens consumer confidence and reinforces Segari’s ethical value proposition. Nevertheless, challenges persist, including limited farmer digital literacy, inadequate cold-chain systems, and the need for deeper multi-stakeholder collaboration to support scalability and long-term resilience.Overall, the study concludes that Segari demonstrates an effective integration of digital tools capable of simultaneously generating economic and social value within Indonesia’s agribusiness ecosystem. The findings underscore the role of e-grocers as a critical component of future food supply chains that are more efficient, inclusive, and sustainable.
Keywords: Segari E-grocer; Digital Transformation; Agricultural Supply Chain; Farmer Profit Optimization; Consumer Satisfaction; Digital Agribusiness
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HUMANIS (Humanities, Management and Science Proceedings) is a national peer reviewed and open access journal that publishes significant and important research from all area of agroindustry.
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