Challenges And Opportunities Of Digital Supply Chain Management At Jne In Indonesia
Abstract
The acceleration of global economic digitalization has created a strategic imperative for the logistics sector to transform toward Digital Supply Chain Management (DSCM). This phenomenon underscores the urgency of this research in responding to competitive pressures from digital-native entities and addressing internal structural barriers faced by PT Tiki Jalur Nugraha Ekakurir (JNE). This study aims to analyze JNE's digital maturity gap through a comparative study (benchmarking) against the DHL (Dalsey, Hillblom, and Lynn) Group, grounded in the theoretical frameworks of Logistics 4.0 and Change Management. Employing a descriptive qualitative approach, this study evaluates five crucial technological dimensions—Cloud Computing, Internet of Things (IoT), Big Data Analytics, Customer Interface, and Cybersecurity—to map the disparities between actual operational conditions and global practice standards. The analysis reveals that JNE still operates in the Digital Adopter phase, characterized by functional and reactive approaches, standing in contrast to DHL, which has reached the status of Digital Innovator through strategic orchestration capabilities and proactive risk mitigation. Primary barriers are identified in the complexity of "technical debt" resulting from legacy system fragmentation, infrastructure disparities, and human capital competency gaps. The study concludes that to achieve operational resilience and sustainable competitive advantage, JNE must reorient its strategy from mere infrastructure modernization (digitization) toward comprehensive business process integration (digitalization). This transformation is realized through the development of a National Control Tower Cloud Platform to create a Single Source of Truth, the evolution of the interface into an interactive Super App, and the institutionalization of digital talent development to bridge competency gaps within an increasingly complex logistics ecosystem.
Keywords: Digital Supply Chain Management (DSCM), Digital Transformation, Logistics 4.0, JNE, Strategic Benchmarking, DHL.
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HUMANIS (Humanities, Management and Science Proceedings) is a national peer reviewed and open access journal that publishes significant and important research from all area of agroindustry.
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