Analysis Of Marketing Management Strategies And Challenges In The Mining Industry Of Pt. Petrosea Tbk
Abstract
This study discusses sustainability management strategies in improving the economic performance of Small and Medium Enterprises (SMEs) in the sustainable agriculture sector. The purpose of this study is to analyze the implementation of strategic management principles focused on resource efficiency, environmentally friendly technological innovation, and social welfare to support the economic growth of SMEs. The research method used was qualitative-descriptive by examining various relevant literature and empirical studies. The discussion results show that the success of agricultural SMEs in achieving sustainability greatly depends on their ability to adapt to market changes, government policy support, and the strengthening of human resource capacity. The main challenges faced include limited capital, access to technology, and managerial literacy; however, these can be overcome through stakeholder collaboration and the development of local innovations. The conclusion of this study emphasizes that sustainability management is not only a business strategy but also a foundation for an inclusive, globally competitive green economic development.
Keywords: Sustainability Management, Agricultural SMEs, Economic Performance, Green Innovation, Sustainable Development
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HUMANIS (Humanities, Management and Science Proceedings) is a national peer reviewed and open access journal that publishes significant and important research from all area of agroindustry.
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