Digital Innovation as a Mediating Mechanism in the Relationship Between Green HR Management and Sustainable Performance
Abstract
This research investigates how digital innovation acts as a mediating factor in the relationship between green human resource management (GHRM) and sustainability performance. A mixed-methods approach was employed, integrating primary data obtained through questionnaires and focus group discussions (FGDs). An experimental design was also applied, in which respondents received a treatment, leading to the distribution of the questionnaire on two separate occasions. The results reveal that digital innovation effectively mediates the influence of GHRM on sustainability performance. Furthermore, the study demonstrates that the mediating effect of digital innovation becomes stronger after the treatment compared to the pre-treatment phase. These findings offer theoretical contributions by showing that digital innovation can reinforce GHRM practices, providing a useful foundation for future research. They also present practical implications for government bodies and technology start-ups in developing solutions that support organizations in adopting GHRM. This is essential, as enhancing employees’ environmental awareness serves as the initial step for companies striving to achieve sustainability.
Keywords: Digital Innovation, Green Human Resource Management, Sustainability Performance.
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Open Access
HUMANIS (Humanities, Management and Science Proceedings) is a national peer reviewed and open access journal that publishes significant and important research from all area of agroindustry.
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