Towards Sustainable Organizations Through Purpose-driven and Customer-centric Strategies
Abstract
This study explores how organizations can achieve sustainability through customer-centric and corporate purpose strategies. Using a systematic literature review and qualitative analysis of 101 selected documents from an initial 559, the study identifies key links between customer-centricity, corporate purpose, and sustainability outcomes. Findings show these strategies influence customer preferences, corporate culture, values, and organizational performance. The study emphasizes integrating sustainable practices into corporate strategies and aligning organizational values with customer expectations. Strengthening relationships with customers, employees, and stakeholders is essential to enhance long-term sustainability and achieve organizational resilience.
Keywords: Corporate purpose, Customer-centricity, Literature review, Sustainable organizations, Corporate social responsibility
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Open Access
HUMANIS (Humanities, Management and Science Proceedings) is a national peer reviewed and open access journal that publishes significant and important research from all area of agroindustry.
This journal provides immediate open access to its content that making research publish in this journal freely available to the public that supports a greater exchange of knowledge.
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