Business Strategy And Sustainable Digital Transformation With Swot Analysis At PT PLN (Persero) Certification Center
Abstract
The contemporary global economy, driven by digital transformation, positions digitalization as a strategic imperative, especially within the Testing, Inspection, and Certification (TIC) services sector. PT PLN (Persero) Certification Center (Pusertif) has responded to this need by implementing the PICTS (Pusertif Inspection Certification and Testing Service) system, an integrated platform designed to digitalize TIC services end-to-end. The primary goal of this implementation is to overcome challenges such as manual processes, limited service visibility, and the need for real-time data. This research utilized a qualitative descriptive approach, gathering data through interviews, surveys, observation, and literature studies, and then analyzing it using the SWOT framework to formulate innovation strategies. The analysis indicates that PICTS is a structured action aimed at maximizing competitive advantage and mitigating internal/external issues. The TOWS Matrix yielded four main strategies: Digital Service Expansion (SO), leveraging accredited human resources for market expansion; End-to-End Process Digitalization (WO), utilizing Business Process Reengineering (BPR) to address human resource limitations; Enhanced Collaboration (ST), strengthening customer loyalty against the threat of new competitors; and Adoption of Single Source of Truth (SSOT) (WT), ensuring data consistency in the face of dynamic regulations. Essentially, PICTS serves as a crucial enabler that significantly enhances the speed, transparency, and accountability of TIC services, making it a vital pillar in PLN's Transformation agenda.
Keywords: Digital Transformation; PICTS; Testing, Inspection, and Certification (TIC); SWOT Analysis; Single Source of Truth (SSOT).
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