Sustainable Talent Management: Membangun Loyalitas Dan Inovasi Karyawan Untuk Keunggulan Kompetitif Jangka Panjang Pada PT Gobel Dharma Sarana Karya
Abstract
Abstrak, Penelitian ini bertujuan menganalisis implementasi Sustainable Talent Management di PT Gobel Dharma Sarana Karya (GDSK) dalam meningkatkan loyalitas dan inovasi karyawan pada era transformasi digital. Penelitian menggunakan metode deskriptif kualitatif melalui observasi, wawancara mendalam, dan studi dokumentasi. Fokus penelitian diarahkan pada pengembangan kompetensi digital, budaya organisasi, dan strategi kepemimpinan dalam mendukung keberlanjutan organisasi. Hasil penelitian menunjukkan bahwa GDSK menerapkan pelatihan digital berkelanjutan, pengembangan karier, dan budaya kerja kolaboratif untuk meningkatkan keterlibatan serta loyalitas karyawan. Selain itu, pemanfaatan teknologi digital mampu meningkatkan efektivitas operasional dan mendorong inovasi kerja. Loyalitas karyawan dipengaruhi oleh kesempatan pengembangan diri, komunikasi organisasi yang terbuka, dan lingkungan kerja yang suportif. Penelitian ini menyimpulkan bahwa Sustainable Talent Management menjadi strategi penting dalam membangun organisasi yang adaptif, inovatif, dan berkelanjutan di era Future of Work.
Kata Kunci: Loyalitas Karyawan, Manajemen Talenta Berkelanjutan, Inovasi, Transformasi Digital.
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