Peran Human Capital Berbasis Inovasi Dalam Meningkatkan Daya Saing Dan Keberlanjutan Umkm Di Era Transformasi Digital
Abstract
Abstrak, Transformasi digital telah mengubah pola bisnis secara signifikan dan menuntut Usaha Mikro, Kecil, dan Menengah (UMKM) untuk meningkatkan daya saing agar mampu bertahan dalam lingkungan bisnis yang dinamis. Salah satu faktor strategis yang berperan penting dalam menghadapi perubahan tersebut adalah human capital berbasis inovasi. Penelitian ini bertujuan untuk menganalisis peran human capital berbasis inovasi dalam meningkatkan daya saing dan keberlanjutan UMKM pada era digital. Metode penelitian yang digunakan adalah studi literatur dengan pendekatan deskriptif kualitatif melalui kajian berbagai jurnal, buku, dan publikasi ilmiah terkait human capital, inovasi, transformasi digital, dan keberlanjutan UMKM. Hasil kajian menunjukkan bahwa human capital yang memiliki kompetensi digital, ,. Selain itu, penguatan human capital melalui pelatihan digital, pengembangan keterampilan, dan penerapan teknologi berkontribusi terhadap keberlanjutan usaha dalam jangka panjang. Oleh karena itu, pengembangan human capital berbasis inovasi perlu menjadi strategi utama bagi UMKM dalam menghadapi tantangan transformasi digital dan mewujudkan keunggulan kompetitif yang berkelanjutan.
Kata Kunci: Daya Saing; Human Capital; Inovasi; Keberlanjutan Bisnis; Transformasi Digital; UMKM.
Downloads
Published
Issue
Section
License
Open Access
HUMANIS (Humanities, Management and Science Proceedings) is a national peer reviewed and open access journal that publishes significant and important research from all area of agroindustry.
This journal provides immediate open access to its content that making research publish in this journal freely available to the public that supports a greater exchange of knowledge.
Copyright
Submission of a manuscript implies that the submitted work has not been published before (except as part of a thesis or report, or abstract); that it is not under consideration for publication elsewhere; that its publication has been approved by all co-authors. If and when the manuscript is accepted for publication, the author(s) still hold the copyright and retain publishing rights without restrictions. Authors or others are allowed to multiply article as long as not for commercial purposes. For the new invention, authors are suggested to manage its patent before published. The license type is CC-BY-SA 4.0.
Disclaimer
No responsibility is assumed by publisher and co-publishers, nor by the editors for any injury and/or damage to persons or property as a result of any actual or alleged libelous statements, infringement of intellectual property or privacy rights, or products liability, whether resulting from negligence or otherwise, or from any use or operation of any ideas, instructions, procedures, products or methods contained in the material therein.
