Krisis Identitas Pekerja Digital: Antara Inovasi Dan Kehilangan Makna Kerja
Abstract
Abstrak, Penelitian ini membahas krisis identitas yang dialami pekerja digital di era transformasi teknologi. Digitalisasi memang meningkatkan efisiensi dan produktivitas, namun juga menimbulkan tekanan psikologis, burnout, technostress, serta hilangnya makna kerja. Penelitian ini menggunakan pendekatan deskriptif kualitatif melalui studi literatur untuk menganalisis dampak transformasi digital terhadap human capital dan kesejahteraan pekerja. Hasil penelitian menunjukkan bahwa organisasi membutuhkan pendekatan human capital berkelanjutan yang menekankan wellbeing, meaning, dan growth agar keterlibatan pekerja tetap terjaga.
Kata kunci: Kelelahan Digital; Modal Manusia; Krisis Identitas; Stres Teknologi; Transformasi Digital
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