Community Empowerment Strategy Through The Development Of A Competitive Creative Economy In An Effort To Increase Family Income In Sme Shaza Depok
Abstract
The purpose of this research is: 1) To know the implementation of community empowerment strategies through the development of a competitive creative economy in an effort to increase family income in SME Shaza Depok. 2) To know the success rate of community empowerment strategy through the development of a competitive creative economy in an effort to increase family income in SME Shaza Depok. The design of this study uses qualitative methods. The interview was conducted interviewing the owner and owner of SME Shaza. Observations are carried out to observe business activities directly, and documentation obtains data related to MSME Shaza products in the culinary field. Analyze this interactive model through 3 stages, namely data reduction, data presentation, and withdrawal of conclusions. The conclusion of the results of this discussion is as follows: 1) Community empowerment process activities held in Serua village and Pondok Petir, the potential possessed by the community by taking into account the social, cultural and economic aspects of the community, then the strategy of understanding to the community or family through socialist activities about the Prosperous Family Income Improvement Business that can be used to increase the income or income of the family. 2) Done by the first way community participation determines the interest or interest of the community to participate in the community empowerment program that wants to be carried out, this is so that efforts to increase family income in SME Shaza Depok encourage the people of Serua village and Pondok Petir village to be able to develop their potential and encourage the community to improve the economy in order to be able to lead to a prosperous family.
Keywords: Empowerment Strategy,Competitive Creative Economy
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