Promotion Cost Effect On Sales Volume At PT Unirama Duta Niaga Branch Cinangka Depok, West Java
Abstract
The purpose of this research was to determine the effect of promotional costs on sales volume at PT Unirama Duta Niaga Cinangka branch. The data used are quantitative data, data taken for 10 years starting from 2009 - 2018. Data collection methods are carried out by interviews, observation and documentation, data analysis using regression analysis, correlation coefficient analysis, coefficient of determination analysis and hypothesis testing. The results of the research concluded that there was a positive and significant influence between promotion costs and sales volume at PT Unirama Duta Niaga Cinangka branch. The level of strength of the correlation effect is 0.735 or strong with the contribution of the influence of determination of 0.540 or 54.0% while the remaining 46.0% is influenced by other factors. Hypothesis testing obtained t count> t table or 3.067> 1,860, this was also proven by a significance of 0.015 <0.050.
Keywords: Promotion Cost; Sales VolumeReferences
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