Marketing Mix Strategy of PCR Swab Product at XX Hospital, South Tangerang 2020
Abstract
Pandemic Global Covid-19 have been happening all over the world , not only health sector but almost all sectors are affected. As a business company XX Hospital has to make an effort so the company will be able to continue its business. The aim of this research is finding out marketing mix has been done by XX Hospital in South of Tangerang region to increase the amount of outpatient and inpatient visit using Qualitative Method. The other effect of Covid-19 is PCR swab test service , this opportunity has to be used and re-designed smartly to provide the best service for the customers. These formulas consist of Product, Price, Place and Promotion. It will determine the achievement of Marketing strategy and all dedicated to obtain expected responses from the target market through the number of PCR Drive-Thru visit increasinggradually.
Keywords: Covid 19, PCR Swab and Marketing Mix
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