Effect Of Product Quality, Service Quality, Image Satisfaction Towards Loyalui Satisfaction At Sunda Restaurant In Jakarta
Abstract
Number of Sunda Restaurant’s consumer in the year of 2017 and 2020 are decreasing although the number of restaurant is increasing. This research test the impact of Product quality, Service quality, and Image through Satisfaction into consumer’s Loyalty by using Convenience Sampling with 200 respondents who have visited and eat in Sunda Restaurant in Jakarta at least twice in the last six months..
Key words: Product quality, Service quality, Image, Satisfaction, Loyalty
References
Abdullah, D.N.M.A and Rozario, F. (2009), “Influence of Service and Product quality towards Customer Satisfaction: A Case Study at the Staff Cafeteria in the Hotelm Industryâ€, International Journal of Social, Management, Economics and Business Engineering, Vol. 3 No. 5, pp. 35-40.
Andreani, F., Taniaji, T.L., Puspitasari, R.N.M. (2013), “The impact of brand Image, customer Loyalty with customer Satisfaction as a mediator in Mcdonald’sâ€. Jurnal Management dan kewirausahaan, Vol. 14 No. 1, pp.63-70.
Anggraini, A. (2018). The Analysis of Premium Strategy and Vehicle Claims in Increasing Revenues of PT Asuransi Sinar Mas Tangerang. SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management and Business, 1(3), 251-260.
Arisman. (2013). Analisa Kepuasan Konsumen Restoran Bumbu Desa Bogor. Thesis.
Ariwibowo, M. E. (2019). Strategi Pemasaran Lembaga Pendidikan Tinggi Swasta. Scientific Journal Of Reflection: Economic, Accounting, Management and Business, 2(2), 181-190.
Bert, R. (1981). Store Image and retail marketing, retail marketing. New York: Random House, Inc.
Bhattachrya, S., Sengupta, P.P, and Mishra, R. (2011), “Exploring customer Loyalty: a study on fast food outlets in the city of Chennaiâ€, International Journal of Multidisciplinary Research, Vol.1 No. 4, pp. 175-183.
Brunner, T.A., Stocklin, M. and Opwis, K. (2008), “Satisfaction, Image and Loyalty: new versus experienced customersâ€, European Journal of Marketing, Vol. 42 No 9, pp. 1095-1105.
Evawati. (2012), “Kualitas produk dan citra merek (brand Image) McDonald: pengaruhnya terhadap kepuasan konsumenâ€, Jurnal Ilmu Ekonomi dan Sosial, Vol. 1 No. 2, pp. 184-191.
Fadillah, M. (2019). Review of Coffee Marketing Strategies in Business Competition. SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management and Business, 2(2), 131-140.
Febriansyah. (2013). Analisa Kepuasan Konsumen Restoran Ampera Warung Jambu Bogor. Thesis.
Foedjiawati, H. S. (2005),†Pengaruh kepuasan konsumen terhadap kesetian merekâ€, Jurnal Manajemen dan Kewirausahaan, Vol. 7, pp. 74-82
Harras, H., Sugiarti, E., & Wahyudi, W. (2020). KAJIAN MANAJEMEN SUMBER DAYA MANUSIA UNTUK MAHASISWA.
Hidayat, R. (2009),†Pengaruh kualitas layanan, kualitas produk dan nilai nasabah terhadap kepuasan dan loyalitas nasabah Bank Mandiriâ€, Jurnal Manajemen dan
Hidayat, R. (2009),†Pengaruh kualitas layanan, kualitas produk dan nilai nasabah terhadap kepuasan dan loyalitas nasabah Bank Mandiriâ€, Jurnal Manajemen
Jahanshahi, A.A., Gashti, M.A.H., Mirdamadi, S.H., Nawaser, K. and Khaksar, S.M.S. (2011), “Effects of customer service and Product quality on customer Satisfaction and Loyalty†International Journal of Humanities and Social Science. Vol.1 No. 7, pp. 253-260.
Kartolo, R., & Sugiyanto, S. (2019). Effect Profitabilitas Dan Pajak Terhadap Keputusan Pendanaan Dengan Growth Sebagai Variabel Moderating.
Lesmana, R. (2019). Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pt. Radekatama Piranti Nusa. Jurnal Pemasaran Kompetitif, 2(2), 115-129.
Lesmana, R., & Ayu, S. D. (2019). Pengaruh Kualitas Produk Dan Citra Merek Terhadap Keputusan Pembelian Kosmetik Wardah PT Paragon Tehnology And Innovation. Jurnal Pemasaran Kompetitif, 2(3), 59-72.
Lesmana, R., & Nabila, N. I. (2020, June). Analisis Loyalitas Wisatawan Lokal Melalui Kepuasan Wisatawan Studi Kasus Pada Objek Wisata Kepulauan Seribu Jakarta. In Proceedings (Vol. 1, No. 1).
Lesmana, R., Habiyah, W., & Nabila, N. I. (2020). Peran Kepuasan Wisatawan Terhadap Loyalitas Wisatawan Pada Objek Wisata Kepulauan Seribu Jakarta. JIMF (Jurnal Ilmiah Manajemen Forkamma), 3(2).
Lesmana, R., Widodo, A. S., & Sunardi, N. (2020). The Formation of Customer Loyalty From Brand Awareness and Perceived Quality through Brand Equity of Xiaomi Smartphone Users in South Tangerang. Jurnal Pemasaran Kompetitif, 4(1), 1-12.
Lupiyoadi, R. (2013). Manajemen Pemasaran Jasa: Teori dan Praktek. Jakarta: PT Salemba Empat.
Malik, F., Yaqoob, S., Aslam, A.S. (2012), “The impact of price perception, Service quality, and brand Image on customer Loyaltyâ€, Interdisciplinary Journal of Contemporary Research in Business, Vol. 4 No. 5, pp. 487-505.
Mishra. (2013), “Subway customer Loyalty and evaluating marketing strategiesâ€, Journal of Business Management & Social Sciences Research, Vol. 2 No.11, pp. 17- 30.
Sabir, R.I., Irfan, M., Akhtar, N., Perver, M.A., Rehman, A.U. (2014),†Customer Satisfaction in the restaurant industry; examining the model in local industry perspectiveâ€, Journal of Asian Business
Sadiyah, K., Nurita, E., & Lesmana, R. (2020). Pelatihan Manajemen Keuangan Bagi Nelayan Kepulauan Seribu Pasca Penjualan Hasil Tangkapan IKAN. Jurnal ABDIMAS Tri Dharma Manajemen, 1(1).
Sari, S. P. (2020). Strategi Meningkatkan Penjualan Di Era Digital. Scientific Journal Of Reflection: Economic, Accounting, Management and Business, 3(3), 291-300.
Sugiyanto, E. M. (2018). Earning Management, Risk Profile And Efficient Operation In The Prediction Model Of Banking: Eviden From Indonesia.
Sugiyanto, E. M. (2018). Earning Management, Risk Profile And Efficient Operation In The Prediction Model Of Banking: Eviden From Indonesia.
Sugiyanto, E. M. (2018). Earning Management, Risk Profile And Efficient Operation In The Prediction Model Of Banking: Eviden From Indonesia.
Sugiyanto, S. (2018). Pengaruh Tax Avoidance Terhadap Nilai Perusahaan Dengan Pemoderasi Kepemilikan Institusional. Jurnal Ilmiah Akuntansi Universitas Pamulang, 6(1), 82-96.
Sugiyanto, S. Pengaruh Tax Avoidance Terhadap Nilai Perusahaan Dengan Pemoderasi Kepemilikan Institusional. Jurnal Ilmiah Akuntansi Universitas Pamulang, 6(1), 268520.
Sugiyanto, S., & Candra, A. (2019). Good Corporate Governance, Conservatism Accounting, Real Earnings Management, And Information Asymmetry On Share Return. Jiafe (Jurnal Ilmiah Akuntansi Fakultas Ekonomi), 4(1), 9-18.
Sugiyanto, S., & Candra, A. (2019). Good Corporate Governance, Conservatism Accounting, Real Earnings Management, And Information Asymmetry On Share Return. Jiafe (Jurnal Ilmiah Akuntansi Fakultas Ekonomi), 4(1), 9-18.
Sugiyanto, S., & Sumantri, I. I. (2019). Peran Audit Internal Dan Sistem Pengendalian Internal Atas Pengajuan Kredit Tanpa Agunan Pada Perusahaan Perbankkan Di Indonesia. Jurnal Akuntansi, 13(2), 196-224.
Sugiyanto, S., & Sumantri, I. I. (2019). Peran Audit Internal Dan Sistem Pengendalian Internal Atas Pengajuan Kredit Tanpa Agunan Pada Perusahaan Perbankkan Di Indonesia. Jurnal Akuntansi, 13(2), 196-224.
Sugiyanto, S., Maswarni, M., Nofiar, N., Yusuf, S., & Fitria, J. R. (2020). Tata Kelola Kandang Dan Pakan Serta Implikasinya Pada Penggemukan Sapi Studi Pada Desa Sindanglaya Kecamatan Tanjung Siang Kabupaten Subang. Abdi Laksana, 1(2).
Wahyudi, M., Mukrodi, M., Harras, H., & Sugiarti, E. (2020). Wirausaha Muda Mandiri: Learning, Sharing & Practice. SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management and Business, 3(1), 101-110.
Yanti, L. (2021). Analisis Kinerja Pegawai Berdasarkan Aspek Kepribadian Diri. AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis, 1(1), 27-33.
Juliati, F. (2021). The Influence Of Organizational Culture, Work Ethos And Work Discipline On Employee Performance. AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis, 1(1), 34-39.
Agustine, C. (2021). ANALISIS RASIO LIKUIDITAS, RASIO PROFITABILITAS, DAN RASIO SOLVABILITAS UNTUK MENILAI KINERJA KEUANGAN PERUSAHAAN PADA PT. SURYA TOTO INDONESIA TBK PERIODE 2010-2018. AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis, 1(2), 68-76.
Baeli, J. (2021). Analysis Of Tax Compliance Based On Psychological Factors And Tax Administration. AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis, 1(3), 87-94.
Majid, I. K. (2021). Governance-Based Library Management, More Effective and Efficient. AKADEMIK: Jurnal Mahasiswa Humanis, 1(2), 68-76.
Karim, I. N. (2021). CORRELATION ANALYSIS: Are Religious Scavengers More Motivated?. AKADEMIK: Jurnal Mahasiswa Humanis, 1(2), 59-67.
Ulfah, M. (2021). Building Teacher Performance Based Islam Religious Values. AKADEMIK: Jurnal Mahasiswa Humanis, 1(1), 9-17.
Mukminat, S. S. (2021). Realitas Kinerja Dosen, Apa Dampaknya?. AKADEMIK: Jurnal Mahasiswa Humanis, 1(1), 1-8.
Iswardani, W. (2021). Hydroponic Vegetable Production Planning at Plantation Parung Farm Bogor. AKADEMIK: Jurnal Mahasiswa Sain & Teknologi, 1(1), 8-15.
Indra, W. (2021). Detection of Gen C/EBPα Encodes the Meat Quality. AKADEMIK: Jurnal Mahasiswa Sain & Teknologi, 1(1), 24-32.
Downloads
Published
Issue
Section
License
Open Access
HUMANIS (Humanities, Management and Science Proceedings) is a national peer reviewed and open access journal that publishes significant and important research from all area of agroindustry.
This journal provides immediate open access to its content that making research publish in this journal freely available to the public that supports a greater exchange of knowledge.
Copyright
Submission of a manuscript implies that the submitted work has not been published before (except as part of a thesis or report, or abstract); that it is not under consideration for publication elsewhere; that its publication has been approved by all co-authors. If and when the manuscript is accepted for publication, the author(s) still hold the copyright and retain publishing rights without restrictions. Authors or others are allowed to multiply article as long as not for commercial purposes. For the new invention, authors are suggested to manage its patent before published. The license type is CC-BY-SA 4.0.
Disclaimer
No responsibility is assumed by publisher and co-publishers, nor by the editors for any injury and/or damage to persons or property as a result of any actual or alleged libelous statements, infringement of intellectual property or privacy rights, or products liability, whether resulting from negligence or otherwise, or from any use or operation of any ideas, instructions, procedures, products or methods contained in the material therein.
