Factors that Influence the Decision in Using Social-Media as a Media for Buying and Selling Transaction


  • Rinabi Tanamal Univeritas Ciputra Surabaya




Intention to Use, Trust, Transaction Quality, Satisfaction, Decision Factors


There are many uses of technology and the use of technology used in everyday life. One of the uses of technology is social media, ranging from facebook, Twitter, Instagram and many more. Increased use of social media can change everyone's lifestyle. Facebook is one of the social media that has its own benefits and functions. In this study, examined the part of Facebook where the use of facebook as a buying and selling transaction. The use of facebook as a medium of buying and selling transactions has become commonplace for the people of Indonesia, judging by the data in 2019 facebook users reached 120 million users. The purpose of this research is to find out the influence of variable trust, transaction quality and satisfaction on intention to use. With this, researchers used Structural Equation Modeling-Partial Least Square (SEM-PLS) method as an analysis technique for relation patterns between variables in the study. The results showed that trust has the highest value of relationships or relationships of 0.710 compared to transaction quality and satisfaction. This indicates that the level of trust is very influential on the intention of use and this is usually one of the benchmarks in conducting buying and selling transactions.


Abdillah, W., & Hartono, J. (2015). Partial Least Square (PLS) Alternative Structural Equation Modeling (SEM) in Business Research. Yogyakarta: Andi.

Astuti, F. D., Wulan, H. S., & Fathoni, A. (2019). Organizational Commitment, Organizational Climate, and Job Security Towards Turnover Intention and Job Satisfaction As Mediating Variables at PT. Senat Garment. Journal of Management, 1-8.

Basuki, A. T., & Prawoto, N. (2016). Regression Analysis in Economics & Business Research. Jakarta: PT Raja Grafindo Persada.

Bergin, T. (2018). An Introduction to Data Analysis Quantitative, Qualitative and Mixed Methods. Los Angeles: SAGE Publications.

Binus University. (2015, March 1). Retrieved from https://sbm.binus.ac.id/2015/04/28/pengenalan-sem-part-1/

Fitriani. (2020). The Effect of Product Quality and Packaging on Sales Volume . Jurnal Ilmu Administrasi Bisnis, 23-33.

Herani, J. (2018). The Effect of Service Quality on Brand Loyalty through Customer Satisfaction (Study on Yamaha Workshop Customers, 2 Mei, Bandar Lampung). Universitas Lampung.

Millah, H., & Suryana, H. (2020, Juni 05).

Effect of Employee Service Quality on Customer Satisfaction.. Jurnal Ekonomi dan Bisnis Islam, 134-142.

Mokoginta, N., Lambey, L., & Pontoh, W. (2017). The Effect of Internal Control Systems and the Principles of Regional Financial Management on the Quality of Financial Statements at the Local Government of Bolaang Mongondow Selatan Regency. Jurnal Riset Akuntansi Going Concern, 874-890.

Robi, M., Kusnandar, D., & Sulistianingsih, E. (2017). Application of Structural Equation Modeling (SEM) for Alumni Competency Analysis. Buletin Ilmiah Math. Stat. dan Terapannya, 113-120.

Santosa, P. I. (2018). Quantitative Research Methods; Hypothesis Development and Testing Using SmartPLS. Yogyakarta: Penerbit ANDI (anggota IKAPI) .

Siagian, T. S., & Khair, H. (218). The Effect of Leadership Style and Work Environment on Employee Performance with Job Satisfaction as an Intervening Variable. Jurnal Ilmiah Magister Manajemen, 59-70.

Simeru, I. O., & Tanamal, R. (2020). Analysis of the Factors of Usefulness, Ease and Trust in the Intentional Use of the UC Student Application. Business Management Journal, 97-112.

Siregar, M. S., Dalimunthe, S., & Trijuniyanto, R. S. (2019). The Effect of Profitability, Company Size, Dividend Policy and Capital Structure on Firm Value in Manufacturing Companies Listed on the Indonesia Stock Exchange 2015-2017 Period. Jurnal Riset Manajemen Sains Indonesia, 356-385.

Sukma, E. A., Hadi, M., & Nikmah, F. (2019). The Influence of Technology Acceptance Model (TAM) and Trust on Intentional Use of Instagram. Jurnal Riset Ekonomi dan Bisnis, 122-121.

Tanamal, R. (2019). What Is The Most Influential Factor On Decisions Using Youtube As A Tool to Support Buy or Sell Means . Journal of Theoretical and Applied Information Technology, 2406 - 2418.

Verina, E., Yulianto, E., & Latief, W. (2014). Factors Affecting Purchase Satisfaction At Fashion Stores on the Facebook Social Network. Jurnal Administrasi Bisnis, 1-10