Perancangan Bisnis Online sewatempat.com

Authors

  • Dola Irwanto Universitas Pamulang

DOI:

https://doi.org/10.32493/informatika.v1i2.1468

Keywords:

Bisnis, Perencanaan, Sewa property

Abstract

Berdasarkan data statistik jumlah penduduk yang membutuhkan tempat tinggal dan kebutuhan atas tempat usaha semakin meningkat. Diimbangi dengan bertambahnya pengguna internet di Indonesia hingga ke pelosok daerah, sehingga penulis melihat adanya peluang bisnis online untuk sewa properti. Metodologi yang digunakan untuk melihat peluang bisnis tersebut memakai analisis SWOT, Porter 5 Forces, Segmentation-Targeting-Positioning (STP) dan Marketing Mix 4P. Dari metodologi yang digunakan, sehingga dapat menunjang dalam pembuatan Business Plan yang feasible dan profitable. Dilihat dari analisis keuangan untuk nilai IRR sebesar 20% dan ROI sebesar 28%.

Author Biography

Dola Irwanto, Universitas Pamulang

Received A.Md. (Associate Degree) in Electronic Engineering from Polytechnic of Brawijaya University, Malang, S.T. (Bachelor Degree) in Informatics Engineering from Mercu Buana University, Jakarta, and M.Kom (Master Degree) in Software Engineering from STMIK ERESHA, Jakarta. He is a lecturer at Informatics Engineering, Pamulang University. His current research interests include software engineering, intelligent systems, and machine learning.

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Published

2016-12-30

Issue

Vol. 1 No. 2 (2016): JURNAL INFORMATIKA UNIVERSITAS PAMULANG

Section

Article

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