Analisa Sustainability Adopsi E-Commerce Terhadap Kinerja UMKM Kota Batam

Authors

  • handra dermawan Universitas Internasional Batam

DOI:

https://doi.org/10.32493/informatika.v8i3.35543

Abstract

Penelitian bertujuan untuk menganalisa sustainability dan adopsi e-commerce terhadap kinerja UMKM kota Batam. Variabel yang menjadi subjek pengkajian antara lain adalah sustainability, dan Adopsi E-commerce. Sampel penelitian berjumlah 110 responden yang diperoleh dari google form 2021 yang dipilih melalui purposive sampling. Pengukuran sustainability menggunakan skor pengungkapan lingkungan, sosial dan tata kelola yang diperoleh dari data, sedangkan adopsi e-commerce mengeksplorasi tantangan dan peluang yang mereka hadapi, serta menganalisis dampak adopsi tersebut terhadap efisiensi operasional dan akses pasar. Hasil dari penelitian ini bahwa sustainability memiliki hubungan yang signifikan positif terhadap kinerja UMKM, variabel Adopsi E-commerce tidak memiliki pengaruh yang signifikan terhadap kinerja UMKM.
Jurnal Informatika Universitas Pamulang Vol. 8 No. 3 September 2023

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Published

2023-09-30

Issue

Vol. 8 No. 3 (2023): JURNAL INFORMATIKA UNIVERSITAS PAMULANG

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Article

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Copyright (c) 2023 handra dermawan

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