Analysis of IoT Adoption Intention Among Horticulture Farmers: an Integration of the UTAUT Model and Trust in Technology

Authors

DOI:

https://doi.org/10.32493/jiup.v11i2.58183

Keywords:

Internet of Things (IoT), UTAUT, Perceived Trust in Technology, Behavioral Intention, Horticulture Farmers

Abstract

IoT-based tools can support more precise decisions in horticulture, but their use among Indonesian farmers is still limited. We investigated adoption intention and use behavior among 100 horticulture farmers in Bogor City using an extended UTAUT model that combines Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, and Perceived Trust in Technology. Survey responses were analyzed with PLS-SEM in SmartPLS 4. Effort Expectancy was the only significant predictor of Behavioral Intention (β = 0.371), and Behavioral Intention was significantly associated with Use Behavior (β = 0.515). Performance Expectancy, Social Influence, Facilitating Conditions, and Perceived Trust in Technology had no significant direct effects. The model accounted for 18.7% of the variance in Behavioral Intention and 26.2% in Use Behavior. For farmers at this early stage of IoT exposure, ease of use appears to matter more than expected performance gains or available support. Programs intended to broaden adoption should therefore emphasize simple interfaces, practical demonstrations, repeated training, and opportunities for farmers to learn by using the technology.

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2025-06-30

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Vol. 11 No. 2 (2026): June (in progress)

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Copyright (c) 2025 Hanif Zaidan Sinaga, Asti Marlina, Widhi Ariyo Bimo, Laila Nur Azizah

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