User Satisfaction Analysis of the e-Semesta Application at UIN Syarif Hidayatullah Jakarta Using the Technology Acceptance Model (TAM)
Keywords:
Technology Acceptance Model, Word Frequency Analysis, Digital Transformation, User SatisfactionAbstract
As a result of the digital transformation implemented in the higher education setting, UIN Syarif Hidayatullah Jakarta developed the comprehensive, all-in-one academic information system in the form of e-Semesta application. However, high functionality does not necessarily imply high satisfaction from end users of the software. This research models the direct influence of perceived usefulness and perceived ease of use on user satisfaction within the context of the e-Semesta application. Deploying a mixed-methods design, this study gathered survey data from 397 institutional stakeholders, comprising students, lecturers, and administrative staff utilizing purposive convenience sampling. Quantitative responses were evaluated via multiple linear regression, while qualitative feedback underwent word frequency analysis. The novel methodological approach were utilized to rapidly and objectively isolate specific operational bottlenecks. Our analysis demonstrates that PU and PEOU serve as robust predictors of user satisfaction. Whether evaluated individually or through joint estimation, both constructs positively influence the outcome, explaining 88.6% of the variance in satisfaction scores. However, this high explanatory power must be contextualized, as it is partially amplified by Common Method Bias and the sampling method used. Despite the strong predictive metrics, the level of user satisfaction remains at a moderate level. The qualitative analysis reveals the primary obstacles are issues within the back-end server infrastructure, such as login failures and slow networks, despite the high level of both PU and PEOU. Therefore, the institution should improve the back-end infrastructure of the application before focusing on enhancing other functionalities.
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