Pengaruh Inovasi Bisnis, Kualitas Pelayanan dalam Peningkatan Penjualan Tenaga Listrik melalui Sistem Pelayanan Stasiun Pengisian Kendaraan Listrik Umum (SPKLU) di PLN UID S2JB
DOI:
https://doi.org/10.32493/drb.v9i1.56049Keywords:
Inovasi Bisnis; Kualitas Pelayanan; Sistem Pelayanan; Penjualan Tenaga Listrik.Abstract
Penelitian ini bertujuan untuk menganalisis pengaruh inovasi bisnis dan kualitas pelayanan terhadap peningkatan penjualan tenaga listrik melalui sistem pelayanan SPKLU di lingkungan PLN UID S2JB. Metode yang digunakan adalah kuantitatif dengan teknik analisis regresi linear berganda berbantuan perangkat lunak Smart-PLS versi 3.0. Hasil penelitian menunjukkan bahwa inovasi bisnis dan kualitas pelayanan secara langsung maupun tidak langsung (melalui sistem pelayanan) berpengaruh signifikan terhadap penjualan tenaga listrik di SPKLU. Inovasi dalam model bisnis, penggunaan teknologi digital, serta peningkatan kualitas layanan seperti keandalan dan responsivitas, menjadi faktor kunci dalam mendorong penggunaan SPKLU. Penelitian ini memberikan implikasi praktis bagi PLN dalam mengembangkan strategi layanan berbasis teknologi dan pelayanan pelanggan yang unggul untuk meningkatkan penjualan dan memperluas adopsi kendaraan Listrik.
References
Adijaya, P. R. (2023). Evaluasi Kerangka Kebijakan Kendaraan Listrik di Indonesia Tahun 2023.
Adler, K., Salanterä, S., & Zumstein-Shaha, M. (2019). Focus Group Interviews in Child, Youth, and Parent Research: An Integrative Literature Review. International Journal of Qualitative Methods, 18, 1–15.
Ahmad, M. F. (2020). The Effect of Inflation and Interest Rates on MSME Turnover in Makassar City. Jurnal Ekonomi, 9(02), 47–51.
Alanazi, F. (2023). Electric Vehicles: Benefits, Challenges, and Potential Solutions. Journal of Applied Science, 13, 1–23.
Ali, M., & Hussain, M. (2023). Impact of Business Innovation on Sales: A Case Study of Electric Vehicle Charging Stations. Journal of Business Innovation, 15(2), 101–115.
Alp, E., Pirola, F., Sala, R., Pezzotta, G., & Kuhlenkötter, B. (2024). Operative Service Delivery Planning and Scheduling in Product-Service Systems: A Systematic Literature Review. In Service Business (Vol. 18, Issue 2). Springer Berlin Heidelberg.
Ardiansyah, R., Risnita, & Jailani, M. S. (2023). Teknik Pengumpulan Data dan Instrumen Penelitian Ilmiah Pendidikan pada Pendekatan Kualitatif dan Kuantitatif. Jurnal IHSAN: Jurnal Pendidikan Islam, 1(2), 1–9.
Bachmann, N., & Jodlbauer, H. (2023). Iterative Business Model Innovation: A Conceptual Process Model and Tools for Incumbents. Journal of Business Research, 168(August), 1–14.
Bagaskara, A., Hapsari, A., Kurniawan, D., Tumiwa, F., Vianda, F., Padhilah, F. A., Wismadi, F. S., & Puspitarini, D. H. D. (2023). Indonesia Energy Transition Outlook 2023: Tracking Progress of Energy Transition in Indonesia: Pursuing Energy Security in the Time of Transition. In Institute for Essential Services Reform (IESR).
Bogale, A. T., & Debela, K. L. (2024). Organizational Culture: A Systematic Review. Cogent Business and Management, 11(1), 1–23.
Budi, S., Widjaja, T., & Hadi, S. (2022). The Effect of Service Quality on System Performance: A Study on Public Services in the Electric Vehicle Charging Stations. International Journal of Service Quality Management, 29(4), 189–204.
Darmawan, K. D., & Bagia, I. W. (2022). Service Quality Before and After the Implementation of the PLN Mobile Application at PT PLN (Persero) Customer Service Unit. International Journal of Social Science and Business, 6(1), 60–65.
Dash, G., & Paul, J. (2021). CB-SEM vs PLS-SEM Methods for Research in Social Sciences and Technology Forecasting. Technological Forecasting and Social Change, 173(July), 121092.
Dewi, A., & Pratama, D. (2021). Impact of System Performance on Electricity Sales in PLN: The Case of SPKLU Systems. International Journal of Energy and Power Systems, 34(5), 405–419.
Dewi, N., & Adi, M. (2023). The Role of Innovation in Enhancing Service Delivery in the Energy Sector. Energy Systems and Innovations Journal, 21(3), 87–101.
Dwiputra, D. W., Amarta, P., Permana, T. A., Khumayah, S., & Lestari, D. (2024). Analysis of Customer Satisfaction Survey Results at the Large Ship Mooring at PT Pelabuhan Indonesia Regional 2 Cirebon. Journal of World Science, 3(11), 1425–1431.
Fadilah, S., & Supendi, P. (2022). Examining the Mediating Role of Service Systems in Enhancing Business Innovation Impact. Journal of Business Studies, 28(1), 22–36.
Farida, I., & Setiawan, D. (2022). Business Strategies and Competitive Advantage: The Role of Performance and Innovation. J. Open Innov. Technol. Mark. Complex, 8(163), 1–16.
Fiantika, F. R., Wasil, M., Jumiyati, S., Honesti, L., Wahyuni, S., Mouw, E., Jonata, Mashudi, I., Hasanah, N., Maharani, A., Ambarwati, K., Noflidaputri, R., Nuryami, & Waris, L. (2022). Metodologi Penelitian Kualitatif. In PT. Global Eksekutif Teknologi (Issue March).
Gencer, B., & van Ackere, A. (2021). Achieving Long-term Renewable Energy Goals: Do Intermediate Targets Matter? Utilities Policy, 71, 1–11.
Ghozali, I., & Latan, H. (2020). Partial Least Squares: Konsep, Teknik dan Aplikasi Menggunakan Program SmartPLS 3.0, 2/E. Universitas Diponegoro.
Hair, J. F., Hult, G. T. M., Ringle, C. M., Sarstedt, M., Danks, N. P., & Ray, S. (2021). Evaluation of Formative Measurement Models.
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to Use and How to Report the Results of PLS-SEM. European Business Review, 31(1), 2–24.
Hakam, D. F., & Jumayla, S. (2024). Electric Vehicle Adoption in Indonesia: Lessons Learned from Developed and Developing Countries. Sustainable Futures, 8(September), 1–13.
Hanun, I. A., Sutopo, W., & Rochani, R. (2023). Feasibility Study of Charging Infrastructure to Increase Vehicle Electrification in Indonesia. Jurnal Teknik Industri, 25(2), 141–152.
Hidayati, M., & Prasetyo, D. (2020). The Role of Business Innovation and Service Systems in Increasing Customer Satisfaction in the Energy Sector. Journal of Marketing and Service Excellence, 17(4), 114–129.
Kementrian PPN. (2021). Ekonomi Hijau untuk Mencapai Nol Bersih Emisi di Masa Mendatang: Membangun Kembali Indonesia dengan Lebih Baik Pascapandemi COVID-19 melalui Inisiatif Pembangunan Rendah Karbon (LCDI) (pp. 1–9).
Kesselring, A. (2023). Willingness-to-Pay for Energy Efficiency: Evidence from the European Common Market. In Environmental and Resource Economics (Vol. 86, Issue 4). Springer Netherlands.
Khoo, K. L. (2022). A Study of Service Quality, Corporate Image, Customer Satisfaction, Revisit Intention and Word-of-Mouth: Evidence from the KTV Industry. PSU Research Review, 6(2), 105–119.
Kumar, A. (2022). Observation Method. Mentalizing in Child Therapy, 1(1), 1–13.
Lestari, N., & Sugiharto, Y. (2020). The Influence of Service Quality on the Performance of Public Services at Electric Vehicle Charging Stations. Journal of Service Management Research, 14(3), 301–315.
Li, P., Wang, J., Yin, S., Jin, M., Yan, J., & Chang, Q. (2021). Research on Distribution and Sale of Electricity Service in Parks Facing the Electricity Retail Market. IOP Conference Series: Earth and Environmental Science, 651(2), 1–5.
Li, Y., Ni, S., Tang, X., Xie, S., & Wang, P. (2024). Analysis of EU’s Coupled Carbon and Electricity Market Development Based on Generative Pre-Trained Transformer Large Model and Implications in China. Sustainability, 16(10747), 1–17.
Liu, X., Wang, X., & Zhang, Y. (2022). Technological Innovation and Its Impact on Customer Decision-Making in the Electric Vehicle Market. Journal of Technological Innovations in Business, 18(2), 121–134.
Manurung, L., Ningsi, E. H., & Widodo, S. (2022). The Effect of Product Quality and Service Quality on Customer Satisfaction at Alfamidi Ringroad Store. Jurnal Ekonomi, 11(01), 412–419.
Mariani, M. M., Machado, I., & Nambisan, S. (2023). Types of Innovation and Artificial Intelligence: A Systematic Quantitative Literature Review and Research Agenda. Journal of Business Research, 155(PB), 1–14.
Moreno, A. G., Martín-Rojas, R., & García-Morales, V. J. (2024). The Key Role of Innovation and Organizational Resilience in Improving Business Performance: A Mixed-Methods Approach. International Journal of Information Management, 77(July 2023), 1–20.
Muhmin, A. H. (2023). The Effect of Service Quality on Customer Satisfaction at Securities Companies. Majalah Ilmiah Bijak, 20(2), 320–331.
Mujahid, R., & Nizar, A. (2024). Mediating Role of Service Systems in Improving the Effects of Business Innovation on Sales: Evidence from the Electric Vehicle Sector. Journal of Innovation and Service Management, 27(1), 55–70.
Nguyen, L., & Nguyen, H. (2024). Exploring the Impact of Digital Service Quality on Customer Loyalty in Electric Vehicle Charging Stations. Journal of Customer Satisfaction Studies, 32(4), 210–225.
Nur, M. Y., Nur, N. K., & Anugrah, A. (2024). Development of Public Electric Vehicle Charging Stations (SPKLU) in Makassar as an Electric Car Supporting Means. Astonjadro, 13(2), 389–396.
Ortega, E. M. P., Tarí, J. J., Molina-Azorín, J. F., & Pereira-Moliner, J. (2025). Agility as a Mediator in the Relationship Between Quality Management and Hotel Performance. Service Business, 19(2), 1–30.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Redho Hermawan, Muhammad Wadud
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Penulis yang menerbitkan jurnal ini menyetujui persyaratan berikut:
- Penulis memiliki hak cipta dan memberikan jurnal hak publikasi pertama dengan karya yang secara simultan dilisensikan di bawah Creative Commons Attribution License yang memungkinkan orang lain untuk berbagi karya dengan pengakuan kepengarangan karya dan publikasi awal dalam jurnal ini.
- Penulis dapat masuk ke dalam pengaturan kontrak tambahan yang terpisah untuk distribusi non-eksklusif versi jurnal yang diterbitkan dari karya tersebut (misalnya, mempostingnya ke repositori institusional atau menerbitkannya dalam sebuah buku), dengan pengakuan atas karya awalnya publikasi dalam jurnal ini.
- Penulis diizinkan dan didorong untuk memposting pekerjaan mereka secara online (misalnya, dalam repositori institusional atau di situs web mereka) sebelum dan selama proses pengajuan, karena dapat menyebabkan pertukaran yang produktif, serta kutipan yang lebih awal dan lebih besar dari karya yang diterbitkan ( Lihat The Effect of Open Access).
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
.png)
