Pemanfaatan Media Sosial sebagai Sarana Komunikasi dan Promosi
Abstract
Pemanfaatan media sosial sebagai alat komunikasi telah menjadi fenomena yang signifikan dalam era digital saat ini. Media sosial telah memungkinkan orang-orang untuk terhubung dengan orang-orang di seluruh dunia, memfasilitasi komunikasi dua arah, dan memperluas jangkauan komunikasi. Hal ini telah mengubah cara kita berinteraksi, berbagi informasi, dan berkomunikasi dengan orang lain. media sosial memungkinkan komunikasi dua arah, di mana pengguna dapat memberikan umpan balik, komentar, dan berinteraksi dengan konten yang diposting. Kami juga mencatat bahwa media sosial memfasilitasi komunikasi pribadi melalui pesan langsung, menghilangkan batasan geografis dalam berkomunikasi. Selain itu, kami mencatat bahwa media sosial telah menjadi platform bagi organisasi, perusahaan, dan pemerintah untuk menyampaikan pesan mereka, mempromosikan produk dan layanan, serta mendapatkan umpan balik dari masyarakat. Namun, kami juga mengingatkan bahwa penggunaan media sosial sebagai alat komunikasi juga memiliki tantangan dan risiko, seperti penyebaran berita palsu dan masalah privasi.
Kata Kunci: Media social, Komunikasi, promosi, informasi
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