Marketing Strategies to Increase Housing Sales at PT. Donelley Integrating AI with IOT and Blockchain for Comprehensive Digital Transformation in Operational Management
Abstract
he rapid advancement of technology has led to significant changes in operational management, with artificial intelligence (AI) emerging as a pivotal driver of digital transformation. This research aims to explore how AI can enhance operational management by improving efficiency, decision-making, and process optimization. Through a systematic literature review, the study analyzes various applications of AI in operational management, focusing on key areas such as logistics, manufacturing, and supply chain management. The findings suggest that AI has the potential to revolutionize operational processes by enabling automation, predictive analytics, and intelligent
decision-making systems. However, the successful implementation of AI requires overcoming several challenges, including employee skill gaps, cultural resistance, and the need for robust technological infrastructure. This study also introduces a framework for AI-driven digital transformation, highlighting the importance of integrating AI with other disruptive technologies, such as IoT and blockchain, to
achieve a comprehensive transformation. Additionally, the research emphasizes the role of organizational culture and management in facilitating AI adoption. While the impact of AI is substantial, the study identifies significant gaps between theoretical potential and practical application, suggesting the need for further research into sector-specific AI implementations. The results provide valuable insights for organizations seeking to leverage AI in their digital transformation strategies, offering recommendations for overcoming common barriers and maximizing the benefits of AI in operational management.
Keywords: Artificial Intelligence, Digital Transformation, Operational Management, Process Optimization, Predictive Analytics, Supply Chain Management, Manufacturing, Organizational Culture, Technological Integration, Automation
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HUMANIS (Humanities, Management and Science Proceedings) is a national peer reviewed and open access journal that publishes significant and important research from all area of agroindustry.
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