Vol. 5 No. 1 (2024): HUMANIS (Humanities, Management and Science Proceedings)

Articles

• Evaluation of the Employee Recruitment System at PT. Janaloka Banyu Bakti for Optimizing Human Resource Management

  Maulana Maulana, Mukrodi Mukrodi

  1-11

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• Analysis of the Application of AIDA (Attention, Interest, Desire, Action) in Kanzler Nugget Advertisements with Brand Ambassador Nicholas Saputra

  Ari Wibowo, Flora Suryani, Marturia Surya Yuliyanti, Nurmin Arianto, Siti Maghfiroh, Winda Astria

  12-22

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• Strategic Management Journal: Airline Strategies in Response to Fluctuating Avtur Prices: A Competitive Analysis of the Indonesian Aviation Industry

  Anjani Putri Afrianti, Mudji Prasetiyo

  23-28

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• A Review on Cybersecurity Training and Awareness Programs: Insights and Recommendations

  Khelik Adhi Prasetyo, Edison Tambunan, Junanda Junanda, Nurmin Arianto

  29-39

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• Marketing Strategies to Increase Housing Sales at PT. Donelley Indonesia

  Qumaruzzaman Thahir , Apri Susanto, M. Cakra Kusuma, Lefina Manuri , Nurmin Arianto

  40-50

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• The Effectiveness of Marketing Strategy Implementation at An-Nash Islamic Elementary School in Attracting New Learners. Case Study on the Successful Achievement of PPDB in the First Month of Opening Registration

  Auliana Fitri, Indah Ayu Bolivia Permatasari, M. Imam Ansori , Nurmin Arianto

  51-59

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• The Impact of Digital Transformation on Motivation, Material Understanding, and Academic Achievement of UNPAM Postgraduate Students

  Digna Aprodita Geri Nugra Wati , Erry Wibisono, Khoirul Suhadak, Novita Sari, Nurmin Arianto

  60-70

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• The Effect of Return On Assets (ROA) and Earnings Per Share (EPS) on Share Price at PT. Bank Central Asia (BCA), Tbk for the Period 2014 – 2023

  Retno Wulandari Putri, Maya Kristanti, Natanael Murjono, Fika Febiati, I Nyoman Juwitra K, Zulfitra Zulfitra

  71-77

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• Marketing Strategies to Increase Housing Sales at PT. Donelley Integrating AI with IOT and Blockchain for Comprehensive Digital Transformation in Operational Management

  Augus Hasanudin Harapan, Tito Arrya Gaotama, Nurjaman

  78-84

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• The Influence Of Leadership Style And Work Discipline On Employee Performance (Case Study of PT. Raflesia Abadi Gemilang)

  I Gede Marendra, Sugiyanto

  85-95

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• The Effect Of Work Motivation And Work Discipline On Employee Performance

  Abdul Fatah Suparman, Sugiyanto

  96-104

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• Strategy to increase Customer Satisfaction through Optimization Of Production Process, Price And Product Quality At PT. Lee Yin Gapura Garment Indonesia In Majalengka

  Sugiyarto, Dede Kurniawan, Riki Rikardo , Monica Bramel Ari Azizah, Masno Marjohan

  105-113

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• Analysis For Bank Customer Churn Prediction Using Artificial Intelligence Based on Logistic Regression and Decision Tree

  Tukiyat, Suryatna Sacadibrata, Taufiqur Rahman

  114-122

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• Improving The Competence And Capital Capacity Of LebakDistrict Msmes In The Digital Marketing Era

  Arif Ariantoro, Muhammad Soleh, Wahyu Purnomo Aji

  123-130

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• How Artificial Intelligence Impacts Human Resource Recruitment and Selection: A Systematic Literature Review

  Wakhid Lukas Septiono, Hadi Supratikta, Yayan Sudaryana

  131-141

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• Implementation Of E-Commerce Marketplace B To B At The Center Rice Market

  Indah Sulistio Rini, Sugiyanto

  142-150

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• Analysis Of Money Supply Dynamics And Influencing Factors In Indonesia

  Melda Dwi Nurhayanti, Nofirman Yantoni Waruwu

  151-155

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• Analysis Of Employee Competence At The Baktijaya Urban Village Office, Sukmajaya Sub-District, Depok City

  Andi Pangeran Sitompul, Muhamad Junaedi, Mukrodi

  156-170

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• Measuring The Influence Of Leadership, Discipline, And Motivation On Employee Performance At Ciputat District

  Rahma Bellani Oktavindria Iranati , Sugiyanto

  171-181

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• The Role of Artificial Intelligence in Improving the Efficiency of Financial Risk Management

  Widodo Budi Utomo, Nurul Yaqin, Nurmala Sari

  182-186

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• Analysis Of The Application Of Artificial Intelligence (Ai) Technology On Learning Motivation

  Juita Andica, Ahmad Yunus, Aldi Ubaidillah

  187-195

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• Analysis of Service Quality, Customer Satisfaction, and Customer Trust on Customer Loyalty Using Structural Equation Modeling at PT Asuransi Umum Bumiputera Muda 1967

  Seno Aji Firstianto, Mila Nurmila, Jamaludin, Sugianto

  196-199

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• The Influence of Dividend Policy and Company Size on the Company Value of PT. Gudang Garam, Tbk Period 2013 - 2023

  Mila Nurmila, Jamaludin, seno Aji Firstianto, Sugiyanto

  200-205

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• Analytic Hierarchy Process (AHP) Method for Determining the Best Employee (A Study at the Population and Civil Registration Office of South Tangerang City)

  Sewaka, Iwan Setiawan, Muhammad Wahyudi, Sri Wahyuni, Yoyoh Cikayanti

  206-215

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• Implementation of the 3P Method (Pay for Position, Pay for Person, Pay for Performance) Based on AI for Optimizing Compensation Planning in Improving HR Welfare

  Vita Samastha Pratidina, Yustina Linasari, Hadi Supratikta

  216-222

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• Literatur Review: The Effectiveness of Applying the AIDA Concept in Increasing Consumer Purchase Interest in the Social Media Era

  Deki Neriawan, Sutrisno, Rikar Azka, Nurmin Arianto

  236-226

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• The Effect of Digital Transformation on Improving Employee Performance at PT Bank Rakyat Indonesia Tbk

  Dewi Sukma Melati, Agung Juniyansah, Nurul Yaqin

  227-232

  • pdf

• Implementation Use Technology Robotics For Help In Orthopedic Surgery Operations In Hospitals In Indonesia

  Debora Hutagalung, Yance Saputra, Acep Fudri

  233-238

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• Population Conditions & Technological Progress In The Environment Human Resource Planning

  Aniswati Nahdiah, Hendro Darmi, Hadi Supratikta

  239-248

  • PDF

• The Role of Diaspora in Digital Transformation in Indonesia

  Duwi Lestari, Yuliana, Hadi Supratikta

  249-253

  • pdf

• Analysis of Performance Appraisal on Employee Performance at PT Telkom Akses (Case Study of DAMAN and SDI Units)

  Juliyani Santika, Helen Septiana Faisal, Muhammad Syaeful Anwar, Mukrodi

  254-256

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• The Effectiveness of the Use of the Pitjarus Application on Employee Discipline and Performance of PT. Kurnia Promo Lestari Area Tangerang

  Amelia Putri, Edo Rumanto, Efi Musarofah, Farhan Anshor, Mukrodi

  257-268

  • pdf

• Analysis of the Implementation of the AIDA Model (Attention, Interest, Desire, Action) in Amanda Luwak White Coffee Advertisement

  Fadhel Kusuma, Feby Zsa Zsa Tivany Napitupulu, Nurmin Arianto

  269-276

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• The Relationship Between Workload With Employee Performance At PT Dami Sariwana South Tangerang

  Rani Ermawati, Renita Devy Nur Afanda, Edy Fajar Prasetyo, Muhamad Irfan Hakim, Yunika Anggraini, Mukrodi

  277-284

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• Packaging and Green Marketing on Brand Image and its implementation on Kopi Kenangan Brand's

  Vera Mariani Saiful

  285-295

  • pdf

• Implementation Artificial Intellegence In Games Development

  Adriani, Pujiono

  296-300

  • pdf

• Role Of Social Media Marketing In The Digital Transformation Of Small And Medium Enterprises (SMEs)

  Fauzan Az-zirnikh Ibnu Hasrul, Maidina Amelia, Rizki Romantika

  301-308

  • pdf

• The Role of AIDA in Creating Social Media Narratives for Small Business Brand Building

  Ninis Milatina, Agung Arie Wibowo, Nurmin Arianto

  309-319

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• The Effect Of Service Quality And Promotion On Property Purchase Decisions At Cv. Indohouse Cikuray Bogor

  Nurdiyanto, Wahyu Adjie Setiawan

  320-325

  • pdf

• The Influence Of The Era Of Industrial Revolution 4.0 On Human Resource Competencies

  Kintan Candra Wulandari, Kustini, Juhaeri

  326-330

  • pdf

• The Effect Of Motivation And Work Discipline On Employee Performance At PT Tunas Toyota Ciputat South Tangerang

  Siti Lili Mariyanti, Gawarudin

  331-342

  • pdf

• The Analysis Of The Role Of Education And Training In Improving The Performance Of Employees At Rumah Tahanan Negara (Rutan) Kelas 1 Tangerang

  Abrar Maabdah, Ahmad Falembani, Delilah Pulungan, Siti Sholiha, Yayan Sudaryana, Hadi Supratikta

  343-350

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• Planning Of Employees Orientation And Competency Improvement

  Atnatudila Novyati Fatimah, Ratna Ida H. Manullang, Hadi Supratikta

  351-358

  • pdf

• Technology-Based Career Development in the Digital Talent Program by Kominfo: The Role of AI in Enhancing Digital Career Readiness in Indonesia

  Ida Farida, Nurlina Hardiyanti, Andi Supriadi

  359-366

  • pdf

• Artificial Intelligence, Disrupted Innovation And Operational Management

  Sora Baltasar, Tonggo Marbun

  367-381

  • pdf

• Consumer Satisfaction Of Hotel Megamendung Permai Bogor Residence Based On Marketing Mix

  Jamaludin, Sugiyanto, Mila Nurmila, Seno Aji Firstianto

  382-392

  • pdf

• The Influence of Profitability and Liquidity on Debt Policy in StateOwned Construction Companies for the Period 2014 – 2023

  Dewi Nurjana, Salma Asy Syifa, Sugiyanto

  393-401

  • pdf

• Factors Affecting Employee Performance

  Nurfadhlini, Sugiyanto

  402-410

  • pdf

• Literature Review : Factors Affecting Customer Satisfaction and Customer Loyalty

  Darwin, Fajar Rianto, Nurmin Arianto

  411-421

  • pdf

• Analysis of Business Planning and Development at PT. Unilever Indonesia, Tbk

  Yayan Sudaryana, Hadi Supratikta, Mashitoh Br Sirait, Riska Safitri, Mira Pardiyah, Alvia Rayhana

  422-435

  • pdf

• The Influence Of Work Discipline And Compensation On Employee Performance In PT Sinar Abadi South Tangerang

  Rahmat

  436-445

  • pdf

• Influence Analysis UTAUT Model In Consumer Contex On Purchasing Decisions Consumer Millennials on Users Tiktok at XYZ Start Up Company

  Apriana Novita YG, Sugiyanto

  446-460

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• Effectiveness of Induction Training on PT First Media Employee Performance

  Ahmad Taufik, Eki Hermawan, Joko Susilo, Muhammad Fikri Alfarobi, Muhammad Fikri Alfarobi, Hadi Supratikta

  461-468

  • pdf

• Contactless Height Measurement: Advancing Clinical Healthcare Systems With Ultrasonic Sensor

  Marlina Ramli, Abdul Muhaimin Abdul Kabur

  469-478

  • pdf

• Quality Management System (QMS) practices in Malaysia Polytechnic institution: Observational study on the role of people

  Intan Syafiqah Mohd Shah

  479-487

  • pdf

• Factors Influencing Visitors’ Satisfaction On Zoo Negara Malaysia

  Khasniza binti Abd Karim, Ainiza binti Silim, Aziam binti Mustafa, Zakiah binti Othman

  488-501

  • pdf

• Digitizing Building Blueprints with BIM Technology for Enhanced Infrastructure Management at Politeknik Sultan Salahuddin Abdul Aziz Shah (PSA)

  Abdul Razli bin Abdul Rahim, Norani Abd Karim

  502-513

  • pdf

• Doomscrolling and the Student Brain: A Comprehensive Review of Psychological, Academic, and Neurological Impacts

  Parameswari Shunmugam, Vijayakumar Vengadasalam

  514-522

  • pdf

• Macro Fun Innovative Game Base For Teaching Macroeconomics

  Sakdiah binti Md Amin, Ts.Muhammad Aqil Hafizan Bin Nordin, Sri RetnaningSampurnaningsih

  523-532

  • pdf

• The Level Of Digital Entrepreneurship Knowledge Application Among Participants Of Community CulinaryEntrepreneurship Program (Variety Snacks) At Tvet Institutions In Hulu Langat

  Suhaidal Binti Mohd Daud, Sarimah Binti Che Hassan, Madya Mastika Binti Ahmad, Zetty Rohaiza Bt Mohd Sahak Ishak

  533-546

  • pdf

• Human Barrier Factors Influencing the Adoption of the Civil Engineering Standard Method of Measurement (CESMM) in Construction Project Management

  S. A. Muzafar

  547-560

  • pdf

• Empowering Sign Language Communication with the Revolutionary Glove

  W.R.W.Omar, S.S.Murugan

  561-570

  • pdf

• Development Of Spectra Knee Device In Rehabilitation Technology Using IoT

  H. H. Asrof, Z. Mohamad

  571-577

  • pdf

• Optimization Of Critical Value Reporting By Medical Laboratory Technologists At Uptd Puskesmas Mampang

  Tito Mustikaningratri, Zeriko Hutapea

  578-586

  • pdf

• Effective Strategies for Developing Employee Competence in the Digital Era at Al Syukro Universal Islamic University

  Azka Zakiah, Eri Murniasih, Maulida Dwi Cahyani, Krisna Pramada, Yayan Sudaryana, Hadi Supratikta

  587-591

  • pdf