Implementation Of E-Commerce Marketplace B To B At The Center Rice Market
Abstract
The Center Rice Market is a market that functions as a commodity terminal and main
distributor of rice as a staple food. The Center Rice Market was built with the aim of increasing the efficiency of the rice market transaction process and shortening the supply chain, price transparency and logistical constraints. Indonesia has the Cipinang Center Rice Market and the Surabaya Center Rice Market. Currently, the buying and selling process at the Center Rice Market still takes place in a traditional manner, where sellers, in this case rice producers, deliver the rice directly to the rice center market. Kompas 15 June 2024, rice producers as rice sellers cannot go directly to wholesalers but
must go through brokers. On average, brokers get a service fee of IDR 50/Kg of Rice. In the digital era, to enhance price transparency and logistic efficiency, The Center Rice Market can implement digital marketing using information technology by developing a digital e-commerce base on marketplace BtoB. Currently the majority of Indonesian people including rice producers already use the internet and are accustomed to shopping online. Retailers or wholesalers in The Center Rice Market are also mostly urban communities who are accustomed to using the internet. Food Station enterprice for example has the pportunity to become an e-commerce base on marketplace operator for the Center Rice Market. Actors directly involved in the implementation of E-commerce base on Marketplace BtoB for the Center Rice Market are rice producers, wholesalers, retailers, operators, payment gateways and logistics services. The obstacles in the implementation of E-commerce base on Marketplace BtoB in The Center Rice Market are: how to get customer trust, especially for smallscale rice producers, the high competition between sellers and also between wholesalers, dependence on marketplace operators and lack of digital knowledge.
Keywords : The Rice Wholesale Market; e-commerce; BtoB marketplace, price transparency
Downloads
Published
Issue
Section
License
Open Access
HUMANIS (Humanities, Management and Science Proceedings) is a national peer reviewed and open access journal that publishes significant and important research from all area of agroindustry.
This journal provides immediate open access to its content that making research publish in this journal freely available to the public that supports a greater exchange of knowledge.
Copyright
Submission of a manuscript implies that the submitted work has not been published before (except as part of a thesis or report, or abstract); that it is not under consideration for publication elsewhere; that its publication has been approved by all co-authors. If and when the manuscript is accepted for publication, the author(s) still hold the copyright and retain publishing rights without restrictions. Authors or others are allowed to multiply article as long as not for commercial purposes. For the new invention, authors are suggested to manage its patent before published. The license type is CC-BY-SA 4.0.
Disclaimer
No responsibility is assumed by publisher and co-publishers, nor by the editors for any injury and/or damage to persons or property as a result of any actual or alleged libelous statements, infringement of intellectual property or privacy rights, or products liability, whether resulting from negligence or otherwise, or from any use or operation of any ideas, instructions, procedures, products or methods contained in the material therein.
