Literatur Review: The Effectiveness of Applying the AIDA Concept in Increasing Consumer Purchase Interest in the Social Media Era
Abstract
This research aims to explore the effectiveness of applying the AIDA (Attention, Interest, Desire, Action) concept in increasing consumer purchase intention in the social media era. The methodology used is literature analysis by collecting data from various relevant sources, including scientific journals, popular articles, and research reports. The main findings show that the application of the AIDA concept can effectively increase consumer buying interest, especially through marketing strategies integrated with social media platforms. The implications of this research are expected to contribute to the development of more effective marketing strategies in the digital era.
Keywords: AIDA, Purchase Intention, Marketing Strategy, Digital Age
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