Role Of Social Media Marketing In The Digital Transformation Of Small And Medium Enterprises (SMEs)
Abstract
This research explores the role of social media in accelerating digital transformation among small and medium enterprises (SMEs) in Indonesia. SMEs, which are an essential part of the country's economy, face various challenges in adapting to digital technologies to enhance their competitiveness and business sustainability. Marketing through social media has proven effective in building brand awareness, increasing customer engagement, and expanding market reach. TikTok, as one of the main platforms, offers SMEs opportunities to reach a wider audience with creative and interactive content. Although the adoption of technology faces obstacles, this study reveals that digital transformation through social media provides significant benefits for SMEs in the face of global competition. This study uses a literature review approach by collecting data from various journals and related articles. The results are expected to provide a deeper understanding of the influence of social media on the sustainability and development of SMEs.
Keywords: Social media marketing, Social media platforms, Digital transformation
Small and MediumEnterprises (SMEs)
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Open Access
HUMANIS (Humanities, Management and Science Proceedings) is a national peer reviewed and open access journal that publishes significant and important research from all area of agroindustry.
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