The Effect Of Service Quality And Promotion On Property Purchase Decisions At Cv. Indohouse Cikuray Bogor
Abstract
The purpose of this study was to determine the effect of service quality and promotion on property purchase decisions at CV. Indohouse Cikuray Bogor. The type of research used is associative quantitative research. The method of processing data with multiple regression analysis. The population of 133 people was taken from all consumers of CV. Indohouse Cikuray Bogor. Sampling using the slovin formula, obtained a sample of 100 people. The data was processed using SPSS version 25. The results of the data processing research concluded that the quality of service and promotion had a positive and significant effect on purchasing decisions with the regression equation Y = 9,780+0,423X1+0,291X2. These results indicate that the correlation coefficient is 0.603. With a value of fcount > ftable that is 27.695 > 3.090 with a significant level of 0.000 <0.05. While the quality of service on purchasing decisions with a value of tcount > ttable that is 6.105 > 1.984 with a significant value of 0.000 <0.005. Then the promotion with a value of t count > t table is 6.270 > 1.984
with a significant value of 0.000 < 0.005. So it can be concluded that the quality of
service and promotion has a positive and significant influence on purchasing decisions.
Keywords: service quality, promotion, purchase decision
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