The Level Of Digital Entrepreneurship Knowledge Application Among Participants Of Community CulinaryEntrepreneurship Program (Variety Snacks) At Tvet Institutions In Hulu Langat

Authors

  • Suhaidal Binti Mohd Daud Politeknik Sultan Salahuddin Abdul Aziz Shah
  • Sarimah Binti Che Hassan Politeknik Sultan Salahuddin Abdul Aziz Shah
  • Madya Mastika Binti Ahmad Politeknik Sultan Salahuddin Abdul Aziz Shah
  • Zetty Rohaiza Bt Mohd Sahak Ishak Politeknik Sultan Salahuddin Abdul Aziz Shah

Abstract

This study explores the implementation of digital entrepreneurship knowledge among participants of a Community Entrepreneurship Program (PKK) focused on culinary skills at Hulu Langat Community College (KKHL), Malaysia. The findings reveal that participants effectively acquired digital marketing skills, particularly through social media platforms such as Facebook and Instagram, and demonstrated strong capabilities in utilizing these tools to market their products. Additionally, participants exhibited high motivation for digital entrepreneurship, driven by aspirations to enhance theirstandard of living and create employment opportunities. The program
successfully equipped participants with the skills necessary to generate income through their culinary ventures. The findings underscore the critical role of PKK programs in empowering communities and fostering digital entrepreneurship. Incorporating additional digital business platforms, such as Shopee and Lazada, intothe curriculum could further enhance participants' entrepreneurial capabilities. This study highlights the importance of community colleges in promoting entrepreneurship and contributing to economic development, emphasizing the effectiveness of PKK programs in preparing participants for success in a digitalized business landscape.
Keywords: Digital Entrepreneurship, Community Entrepreneurship Program, TVET

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Published

2025-01-10

Issue

Vol. 5 No. 1 (2024): HUMANIS (Humanities, Management and Science Proceedings)

Section

Articles

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Open Access

HUMANIS (Humanities, Management and Science Proceedings) is a national peer reviewed and open access journal that publishes significant and important research from all area of agroindustry.

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