Strategy To Increase Customer Satisfaction Through Optimization Of Production Process, Price And Product Quality At PT. Lee Yin Gapura Garment Indonesia In Majalengka
DOI:
https://doi.org/10.32493/iijoms.v1i1.53713Keywords:
Price, Product Quality, Production ProcessAbstract
This study aims to examine the strategies that can be implemented by PT. Lee Yin Gapura Garment Indonesia in Majalengka in increasing customer satisfaction through optimization of production processes, prices, and product quality. The main focus of the study is to understand how these three aspects can be integrated effectively to create added value for customers and increase the company's competitiveness in the garment industry. Optimization of the production process involves improving operational efficiency and utilizing the latest technology. Competitive pricing is carried out by considering the balance between production costs and market expectations. Product quality is improved through strict quality control and innovation in design and raw materials. The results of the study show that good integration between production process optimization, appropriate pricing, and consistent quality control can significantly increase customer satisfaction and have a positive impact on the company's business growth.
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Copyright (c) 2025 Sugiyarto Sugiyarto, Dede Kurniawan, Riki Rikardo, Monica Bramel Ari Azizah, Masno Marjohan
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