Faktor-Faktor Penentu Pembelian Ekosistem Produk Gawai

Authors

  • Aprilia Dewanti Program Studi Magister Manajemen, PPM School of Management
  • Aditya Abdulrahman Katamsi Program Studi Magister Manajemen, PPM School of Management
  • Cicilia Erni Cynthia Dewi Program Studi Magister Manajemen, PPM School of Management
  • Nadia Hanifa Tamam  Program Studi Magister Manajemen, PPM School of Management
  • Suwartini  Program Studi Magister Manajemen, PPM School of Management

DOI:

https://doi.org/10.32493/drb.v7i5.43539

Keywords:

Ekosistem Produk; Faktor Penentu; Pembelian; Produk Gawai

Abstract

Tujuan penelitian ini untuk mengetahui faktor-faktor penentu pembelian ekosistem pada produk gawai. Jenis penelitian yang dilakukan adalah kualitatif dan kuantitatif. Sampel penelitian didapatkan melalui wawancara kepada 5 orang narasumber dan survei kepada 60 orang responden. Teknik analisis data yang digunakan adalah Content Analysis dan Exploratory Factor Analysis (EFA). Hasil penelitian menunjukan bahwa faktor - faktor atau dimensi yang menentukan adalah keunggulan produk, reputasi merek, kepuasan pelanggan, dan pengalaman merek. Faktor keunggulan produk di isi oleh variabel perbandingan produk, alternatif produk, ekosistem produk unggul, dan pembelian ulang. Faktor reputasi merek melalui variabel kualitas service center, penawaran promosi, reputasi terpercaya, persepsi merek, dan desain inovatif. Faktor kepuasan pelanggan melalui variabel nilai tambah produk, ekspektasi pelanggan, efisiensi produk, pengalaman interaksi produk, dan produk solutif. Sedangkan faktor pengalaman merek melalui variabel pengalaman menyenangkan dan pengalaman membanggakan.

Author Biographies

Aditya Abdulrahman Katamsi, Program Studi Magister Manajemen, PPM School of Management

 Program Studi Magister Manajemen, PPM School of Management

Cicilia Erni Cynthia Dewi, Program Studi Magister Manajemen, PPM School of Management

 Program Studi Magister Manajemen, PPM School of Management

Nadia Hanifa Tamam,  Program Studi Magister Manajemen, PPM School of Management

 Program Studi Magister Manajemen, PPM School of Management

Suwartini,  Program Studi Magister Manajemen, PPM School of Management

 Program Studi Magister Manajemen, PPM School of Management

References

Adzimaturrahmah, R., Wibowo, L. A., & Lisnawati, L. (2019). Ekspektasi Pelanggan Media Sosial: Brand Engagement dalam Mempertahankan Customer Loyalty. Journal of Business Management Education (JBME), 4(2), 18–23. https://doi.org/10.17509/jbme.v4i2.16777

Ari Wibowo. (2023). Penguatan Produk Unggulan dan Ekosistem Bisnis Usaha Mikro, Kecil, dan Menengah (UMKM) Berorientasi Ekspor dari Sudut Pandang Manajemen Keuangan. MBIC-Journal Confrence, 6(5), 424–438.

Barhorst, J. B. (2015). Book Review: Brand Psychology: Consumer Perceptions, Corporate Reputations. International Journal of Market Research, 57(5), 801–802. https://doi.org/10.2501/ijmr-2015-064

Chen, K. (2023). Analysis On the Development of Apple Inc. Based on SWOT-Model. Highlights in Business, Economics and Management, 20, 351–355. https://drpress.org/ojs/index.php/HBEM/article/view/12647

El Menzhi, K. (2014). CSR in human resources management. Corporate Social Responsibility and Human Resource Management: A Diversity Perspective, 289–306. https://doi.org/10.4337/9781783476367.00020

Granstrand, O., & Holgersson, M. (2020). Innovation ecosystems: A conceptual review and a new definition. Technovation, 90–91. https://doi.org/10.1016/j.technovation.2019.102098

Helal, G., Ozuem, W., & Lancaster, G. (2018). Social media brand perceptions of millennials. International Journal of Retail and Distribution Management, 46(10), 977–998. https://doi.org/10.1108/IJRDM-03-2018-0066

Indrawan, M. G., Raymond, & Siregar, D. L. (2021). Faktor Faktor Yang Mempengaruhi Kepuasan Pelanggan Smartphone Samsung Di Kota Batam. Jurnal Ekobistek, 81–87. https://doi.org/10.35134/ekobistek.v10i2.57

Kurniawan, A. C. (2023). Analisis Pelayanan Kepuasan Konsumen pada Bisnis Transportasi. Journal of Education Reasearch, 4(2), 831–836. https://jer.or.id/index.php/jer/article/view/235%0Ahttps://jer.or.id/index.php/jer/article/download/235/200

Maylina, D., & Mulazid, A. S. (2018). Analisis Pengaruh Service Quality, Customer Relationship Management Dan Keunggulan Produk Tabungan Terhadap Loyalitas Nasabah Pada Bank BRI Syariah. Islamadina, 19(1), 90–105. http://jurnalnasional.ump.ac.id/index.php/ISLAMADINA/article/view/2352

Mukminin, S., & Farida, S. N. (2021). Pengaruh Ekspektasi Pelanggan Dan Kualitas Produk Terhadap Loyalitas Pelanggan Provider Digital by.U Di Surabaya. Jurnal Ilmu Komputer Dan Bisnis, 12(2), 11–18. https://doi.org/10.47927/jikb.v12i2.122

Ni kadek, S., & Ni Made, R. (2019). Pengaruh E-Wom, Kepercayaan, Dan Kepuasan Terhadap Niat Beli Kembali: Studi Pada Pelanggan Situs Shopee. E-Jurnal Manajemen, 3(2), 58–66. http://www.tjyybjb.ac.cn/CN/article/downloadArticleFile.do?attachType=PDF&id=9987

Panjaitan, A. O., Yeriko, R. ., & Sudjatno. (2016). Pengaruh Pengalaman Merek Terhadap Loyalitas Merek Melalui Mediasi Kepuasan Dan Kepercayaan Merek. Skripsi-2023, 3(2). http://repository.trisakti.ac.id/usaktiana/index.php/home/detail/detail_koleksi/0/SKR/judul/00000000000000111525/

Simic, N., & Jovicic, T. (2023). Fundamental Analysis of the Apple Company. 96th International Scientific Conference on Economic and Social Development – Era of Global Crisis, 97–106. https://www.researchgate.net/publication/371206708

Sudirman, H. A., Sartika, D., Anindita, M., & Anshari, R. (2023). The role of brand experience and E-Wom on purchase decisions. International Journal of Research in Business and Social Science (2147- 4478), 12(4), 572–577. https://doi.org/10.20525/ijrbs.v12i4.2551

Syifa Johan, I., Indriyani, R., & Vincēviča-Gaile, Z. (2020). Measuring Repurchase Intention on Fashion Online Shopping. SHS Web of Conferences, 76, 01015. https://doi.org/10.1051/shsconf/20207601015

Downloads

Published

2024-09-29

How to Cite

Dewanti, A., Abdulrahman Katamsi, A., Erni Cynthia Dewi, C., Hanifa Tamam, N., & Suwartini, S. (2024). Faktor-Faktor Penentu Pembelian Ekosistem Produk Gawai. Jurnal Disrupsi Bisnis, 7(5), 730–735. https://doi.org/10.32493/drb.v7i5.43539

Similar Articles

<< < 2 3 4 5 6 7 8 9 10 11 > >> 

You may also start an advanced similarity search for this article.

Most read articles by the same author(s)

Obs.: This plugin requires at least one statistics/report plugin to be enabled. If your statistics plugins provide more than one metric then please also select a main metric on the admin's site settings page and/or on the journal manager's settings pages.