The Role of Advertising and Brand Ambassadors for Casuale Project Brand Sales
DOI:
https://doi.org/10.32493/JJSDM.v7i1.33908Keywords:
Advertising, Brand Ambassadors, SalesAbstract
The role of advertising and brand ambassadors has a big effect on one of the local brands, Casuale Project, especially to increase sales. The Casuale Project team made an update to be able to increase sales of its products. However, what happens here is that when advertising has been updated and brand ambassadors have been appointed for Casuale Project, potential consumers here still feel less about Casuale Project products. This study aims to analyze how the role of advertising and brand ambassadors for sales on the Casuale Project brand. This research uses qualitative research and is processed using data obtained from interviews. The results of this study show that the role of advertising does not really play a big role in increasing sales, it turns out that sales can increase because it uses a brand ambassador strategy to sell its products.
References
Alwan Ridha Ramdani. (2021). 85,2 Persen Penduduk Bandung Pengguna Internet. Diakses melalui Internet 85,2 Persen Penduduk Bandung Pengguna Internet - MerahPutih. Pada Tanggal 9 Oktober 2022.
Creswell, J. W. (2019). Research Design: Pendekatan Kualitatif, Kuantitatif, Mixed. Edisi ke-4. Yogyakarta: PT. Pustaka Pelajar.
Donni Priansa. (2017). Manajemen Pelayanan Prima. Bandung: Alfabeta
Firmansyah, M.A. (2019). Pemasaran Produk dan Merek: Planning dan Strategi. Penerbit Qiara Media.
Junaedi, F. (2017). Komunikasi Massa Pengantar Teoritis. Yogyakarta: Santusta.
Kotler, Philip dan Kevin Lane Keller. (2017). Manajemen Pemasaran. Edisi 1.Alih bahasa: Bob sabran, MM. Jakarta :Erlangga
Kotler, Philip. (2018). Manajemen Pemasaran Edisi 13, Bahasa Indonesia. Jakarta: Rajawali
Lexy J. Moleong. (2018). Metodologi Penelitian Kualitatif (Edisi Revi, P. 410)
Nasution. (2003). Metode Penelitian Naturalistik Kualitatif. Bandung: Tarsito.
Sadrabadi, A.N.,Saraji,M.K dan MonshiZadech, M. (2018). Evaluating the Role of Brand Ambassadors in Social Media. Journal of Marketing Management and Consumer Behaviour, 2(3), hal. 54-70.
Santoso, S. (2017). Sistem Transaksi E-Commerce Dalam Perspektif KUH Perdata dan Hukum Islam. State Islamic Institue of Tulungagung.
Sugiyono. (2018). Metode Penelitian Kombinasi (Mixed Methods). Bandung: CV Alfabeta.
Downloads
Published
Issue
Section
License
Authors who publish in this journal agree to the following terms:
The author owns the copyright of the article and assigns to the journal the right of first publication with the work simultaneously licensed under the terms Atribusi 4.0 Internasional (CC BY 4.0)
which allows others to share the work with acknowledgment of the work's authorship and initial publication in this journal.Authors may enter into separate additional contractual arrangements for the non-exclusive distribution of the published journal version of the work (for example, posting it to an institutional repository or publishing it in a book), with acknowledgment of the work's original publication in this journal.
Authors are permitted and encouraged to post their work online (for example, in institutional repositories or on their websites) before and during the submission process, as this can lead to productive exchanges, as well as earlier and larger citations of published work (See The Effect of Open Access).
.png)
