Vol 6, No 2 (2023)

Jurnal Pemasaran Kompetitif

Table of Contents

Articles

Dedi Iskamto, Hendrayani Hendrayani, Cornelis Dehotman, Wirdayani Wahab, Jeli Nata Liyas, Siti Syahsudarmi, Asnahwati Asnahwati
Does store atmosphere support consumers' desire to shopping?
DOI: 10.32493/jpkpk.v6i2.27344
PDF
118 – 128
Shaffa Arindra Tuffahati, Isna Nugraha
Implementasi Digital Marketing Melalui Social Media Campaign Strategy (Studi Kasus: Tokopedia)
DOI: 10.32493/jpkpk.v6i2.26406
PDF
129 – 144
Nyoman Sri Subawa, Putu Shinta Sri Sindari
Pengaruh Omnichannel Marketing, Product Assortment dan Online Customer Review Terhadap Minat Beli Konsumen Sociolla
DOI: 10.32493/jpkpk.v6i2.25338
PDF
145 – 158
Nuzul Inas Nabila, Aida Sari, Sri Suningsih, Rinaldi Bursan
Persepsi Konsumen Terhadap Aktivitas Social Media Marketing Di E-Commerce Industry
DOI: 10.32493/jpkpk.v6i2.24772
PDF
159 – 170
Suhairi Suhairi, Syahfitri Syahfitri, Irma Septria Mawarni, Fadly Abdillah Nafis
Faktor-Faktor Budaya Internasional dalam Pemasaran Global
DOI: 10.32493/jpkpk.v6i2.27532
PDF
171 – 179
Malkan Yahya Abdillah, Suhairi Suhairi, Imamsyah Imamsyah, Yudi Bimantaka
Analisis Strategi Segmenting, Targeting, dan Positioning pada Restoran Mie Aceh Agam Jaya
DOI: 10.32493/jpkpk.v6i2.27949
PDF
180 – 186
Mahbubah Srimulatsih
Pengaruh Harga dan Promosi Terhadap Keputusan Pembelian Produk Pada Toko Parfum Cendana di Pekanbaru
DOI: 10.32493/jpkpk.v6i2.28779
PDF
187 – 194
Hendra Febrian, Arnolt Kristian Pakpahan
Efek Mediasi E-WOM Dalam Hubungan Variabel Antara Aktivitas Content Marketing, Electronic Promotion, dan Customer Intention To Buy
DOI: 10.32493/jpkpk.v6i2.28461
PDF
195 – 208
Siti Syahsudarmi
Pengaruh Brand ammbasador Dan Brand image Terhadap Keputusan Pembelian Polis Asuransi Allianz Cabang Pekanbaru
DOI: 10.32493/jpkpk.v6i2.28316
PDF
209 – 217
Eneng Wiliana, Nining Purwaningsih
Building Satisfaction and Loyalty of Go-Jek User Communities in Cibodas District, Tangerang City
DOI: 10.32493/jpkpk.v6i2.28155
PDF
218 – 228